Global Digital Manager

The Global Digital Manager will play a key role within TikTok's central EMEA client team, responsible for delivering best-in-class digital strategies. This position involves collaborating with the activation team to develop global brand communications and activation strategies, managing local teams to ensure the implementation of best practices, and overseeing central activation efforts to drive performance. TikTok is an exciting and dynamic client, with a global presence and a mission to deepen brand love worldwide. They expect their media agency partners to help drive growth and apply innovative strategies. This is a unique opportunity to work alongside an exceptional team and client, contributing to shaping the future of an iconic brand in a true partnership. The Role The Global Digital Manager for TikTok will play a pivotal role within an integrated central team, collaborating with both local and activation teams to deliver world-class campaigns across multiple digital platforms. You will be responsible for the development and execution of digital brand strategies for TikTok, ensuring campaigns are optimized and meet KPIs while fostering innovative, data-driven insights. Working closely with the Digital Associate Director, the Global Digital Manager will oversee the day-to-day management of accounts across multiple markets, ensuring campaigns launch on time, are continuously optimized, and meet performance goals. You will also build strong relationships with global agency and hub teams, working with performance activation and media planning specialists to plan and deliver integrated, high-performing strategies across TikTok's brand initiatives. Responsibilities Client Strategy Development & Deployment: · Work with local team specialists to develop best-in-class global brand activation strategies, covering Media, Programmatic, Social, and Search for TikTok's campaigns in local markets. · Deploy these strategies to local Zenith teams and central clients, ensuring alignment with TikTok's brand goals and performance objectives. · Develop and implement best practice client toolkits for various channels and disciplines, providing guidance on growth strategies and performance expectations. · Ensure all responses and strategies are data-driven, leveraging key data sources such as GA, DoubleClick, Facebook, GWI, DoubleVerify (Ad Verification) and other platforms to generate actionable insights. Campaign Management & Optimization: · Lead the execution of multi-channel digital acquisition strategies, including programmatic, paid social across multiple European markets. · Define, manage, and monitor performance KPIs, ensuring ongoing analysis, optimization, and reporting on campaign performance, forecasting, conversions, and budget recommendations. · Oversee the activation and optimization of campaigns to ensure they meet TikTok's key performance indicators and business objectives. · Provide insights and strategic recommendations based on performance data, ensuring continuous improvement in the digital strategy. Stakeholder & Team Coordination: · Serve as the main point of contact between local specialists and central teams, ensuring smooth communication and alignment on client strategy and campaign execution. · Manage regional team coordination, ensuring high-quality work across all digital activations, reporting, and optimizations. · Actively challenge and support local teams to ensure work is of the highest standard and aligns with TikTok's global business goals. · Establish clear communication protocols, timelines, and performance tracking systems for effective campaign management across all key markets. · Coordinate performance reporting and ensure regular updates and presentations are delivered to the central Zenith and client teams. Relationship Building & Client Engagement: · Build and maintain strong relationships with key stakeholders, including the central client, and local teams. · Act as the primary point of contact for day-to-day client interactions, ensuring smooth communication and efficient project management. · Foster a collaborative environment by working closely with internal and external stakeholders, ensuring clear, timely, and transparent communication across all levels. Innovation & Continuous Improvement: · Identify innovative opportunities and first-to-market tests to continuously improve campaign effectiveness and stay ahead of trends. · Collaborate with internal teams such as Data Sciences, Media Owners, and third-party providers to identify and implement new tools, technologies, and strategies that drive growth for TikTok. · Stay ahead of digital media trends and proactively bring new ideas to enhance TikTok's digital presence and performance across all platforms. Reporting & Insight Generation: · Ensure that all performance data is analyzed and visualized, generating actionable insights that can be shared with the client and internal teams. · Develop best practice case studies from successful campaigns and scale them across markets to drive consistency and optimize performance globally. · Coordinate and present performance reports for global markets, ensuring alignment with TikTok's overall strategy and business goals.

· A committed team player focused on the collective success of the entire network, with strong leadership and communication skills to engage planning teams and wider agency stakeholders. Proven ability to inspire, motivate, coach, and develop people. · At least 3 years of experience in media planning, managing, and activating both brand and performance campaigns within a media agency setting. · Demonstrated client management experience, able to handle client objectives and translate them into strategic goals. Strong strategic thinking, with a proven ability to deliver against client goals and objectives through innovative solutions. · Evidence of being solution-driven and innovative in driving performance. Hands-on expertise in building audiences, precision advertising, advanced targeting, and campaign optimization to deliver to target. Constantly adopting a test-and-learn approach to achieve industry best practices. · In-depth knowledge of digital performance channels, including paid social and programmatic. Strong understanding of how to improve digital media performance through optimization of targeting and creatives. Experience with dynamic creative is a plus. · Analytical & Data-Driven: Strong analytical, numerical, and technical skills, with proficiency in Microsoft Excel, pivot tables, and data analysis tools. Advanced knowledge of Google Marketing Platform and other relevant digital tools. · Exceptional organizational skills with the ability to prioritize and manage multiple campaigns. A confident and adaptable communicator, able to translate complex technical information into simple, actionable insights. Strong presentation and verbal communication skills, with the ability to influence and inspire. · Ability to identify potential issues early and escalate before they become problems. Proactively solving challenges to maintain performance and achieve client goals. · Solid understanding of holistic media planning and the integration of performance media strategies with broader brand strategies. Ability to optimize digital campaigns and drive traffic to brand websites, increasing audience engagement and conversions.

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI. Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux. Our Commitment At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network. Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).