Global Marketing Communications Manager

Headquartered in Abingdon, UK with R&D and production operations in Germany, China and Finland, our mission is to help our customers become fast-moving, successful cutting-edge businesses. Simplifying our customers' high-tech processes, eliminating waste, improving productivity. Our products are designed to enable recycling, to save energy and to improve the use of natural resources. About the job: If you are looking for your next challenge as a Global Marketing Communications Manager, working in a global, fast-growing innovative high-tech analytical science business, this is a fantastic opportunity for you. For this role you will have the opportunity to research, propose, develop and co-ordinate the delivery of successful global brand marketing communications programmes to build brand awareness and high-quality lead generation. This is a hybrid working opportunity, 2 to 3 days in our HQ office in Abingdon (Oxfordshire) with occasional international travel.,

• Devise and implement global marketing communication programs working in collaboration with product managers and regional teams to define key metrics and measure launch effectiveness across each product and market segment, maximizing brand visibility and demand generation.
• Lead global product launches coordinating cross-functional teams, developing go-to-market strategies, and ensuring seamless execution to drive brand awareness, customer engagement, and demand generation across all regions.
• Manage creative development of marketing communications material to create awareness, deliver high quality leads, and support sales in achieving targets.
• Implement the content marketing plan as part of the inbound/integrated marketing strategy, e.g case studies, white papers, applications notes, blog posts.
• Content creation for CRM database marketing programs working alongside the digital marketing team to create targeted marketing initiatives that enhance customer engagement and drive demand generation.
• Support the digital team in ideation and copywriting for innovative social media programs to keep the brand story fresh and engaging across platforms such as LinkedIn, Facebook, and Twitter.
• Support and guide regional marcomm colleagues with best practice, planning, distributor partner support and remedial/opportunistic activities.
• Research and maintain press database of key international trade press, identifying opportunities and drafting relevant feature stories.
• Provide monthly performance reporting and other administrative duties as required.
• Effectively plan and manage the global marcomm spend for your areas of responsibility.
• Internal and distributor partner communication on brand activity.
• Ad-hoc corporate communication projects as required.
Indicative Performance Measures:
• Campaigns ROI tracking
• Increase in qualified and won sales opportunities to target
• Increase in database contacts
  
  Educated to degree level, ideally but not necessarily within a marketing-based discipline with minimum 3 years' experience in a marketing communications role.
• Integrated campaign planning excellence.
• Highly experienced in the latest digital, inbound, content and social media marketing practice.
• Excellent copywriting skills, able to work at speed with attention to detail.
• Experience of scripting, shooting and editing video.
• Good working knowledge of Adobe Photoshop and InDesign.
• Good understanding of SEO and online advertising (PPC).
• Understanding of creative production processes - print advertising, video production process and mobile apps.
• Agency management.
• Excellent spoken and written English, with additional languages a benefit.
• Understanding of CRM systems and B2B marketing for demand generation.
• Experienced in the traditional marketing channels of PR and event management.
• Account based marketing experience a plus.
• Self-starter, can do attitude
• Excellent communication, networking and influencing skills.
• Proactive and works with pace and energy
• Creative and innovative approach to developing new ideas or solutions
• The ability to work independently with effective time management skills
• Customer focused and can work on own initiative
  
  A Hitachi High-Tech Group company, we specialise in high-tech analysis solutions designed to meet the challenges of a rapidly evolving industrial sector. The data provided by our high-performance laboratory and in-field testing instruments is today helping thousands of businesses streamline their costs, minimise risk and increase production efficiency.
  
  In return, we offer a friendly and collaborative working environment in an international company with an inspired team spirit, where ongoing training and development is provided to develop your skills and career with us.
You will receive: a competitive salary along with private medical insurance; permanent health insurance; pension scheme; employee assistance programme (24/7 support on mental health, financial advice, legal support, GP, physiotherapy); 25 days annual leave (+ the ability to buy an additional 5 days). We work a 37 our week with an early finish of 12.30 on Fridays!