Global Marketing Lead, Established Brands

As a Global Marketing Lead within the Established Brands portfolio, you will leverage market dynamics to support the development of global brand strategy and operational plans, build strong relationships with key external experts, and create impactful programmes and content for omnichannel use. You will collaborate with priority markets to support strategy implementation, and work closely with cross-functional teams to ensure alignment and optimize brand performance. Hybrid Working: At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver.,

• Co-lead the development of brand strategic (iGBP) and operational plans.
• Build strong relationships with external Key External Experts (KEEs) and create targeted KEE plans and programs.
• Develop meaningful, omnichannel content aligned with brand positioning and the customer engagement framework to support both global and local plans.
• Understand the market and competitive environment to provide global guidance to mitigate risks and optimize opportunities.
• Collaborate with priority markets and cross-functional teams (medical affairs, communications, supply chain, regulatory affairs) to support strategy development, implementation, best practice sharing, and ensure strategic alignment on operations and lifecycle management.
  
  Pharma sales experience.
• Significant country marketing experience including full accountability for a significant brand in a major affiliate.
• Experience in regional or global marketing roles with demonstrated ability to align strategy and strategic implementation across a major geography.
• Specialist Brand Experience with demonstrated ability to drive meaningful above-country omnichannel campaigns.
• Demonstrated ability to lead major above-country KEE programs.
Preferred Knowledge & Experience:
• Experience in Medical Affairs and/or Development.
Education:
• Bachelor's degree in science or equivalent.
• Higher degree in marketing or business.
Additional Information:
• This is a permanent, full-time position.
• Position is based in the United Kingdom.
• This position follows our hybrid working model. Role requires a blend of home and a minimum of 2 days per week in our Bourne office. Flexibility may be required in line with business needs. Candidates must be located within a commutable distance of the office.
  
  Global Marketing Lead, Established Brands
About Astellas: At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others. Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It's a culture of doing good for others and contributing to a sustainable society. Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners. Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn't a buzzword - it's a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division. Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity. We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership. Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit. The Opportunity