Global Marketing Manager, Eyecare

An exciting opportunity to lead the differentiation strategy and broad execution for one of Abbvie Eyecare cornerstone brands. Reporting to the International Associate Director, Retina the incumbent will assume responsibility for driving content transformation and execution, congress experiences, and support strategic planning process as well as cross functional and area/affiliate activities. All aspects require teamwork as well as day-to-day autonomy. This is an essential role within the International Marketing and Commercial Operations Specialty Care Business Unit.,

• Own segmentation, application of hyper-segmentation tools, and message tailoring
• Own the International Content Design and Development (New Content Model), translating strategy into implementation across all HCP-facing infrastructure e.g., Congresses, Digital Sales Aids, Emails, Media and other digital assets, Briefing Documents, Training guides and implementation guides
• Drive the operational aspects for roll out of assets to affiliates, spearheading International to affiliate communications and managing country support requests
• Support annual brand planning process as part of the International brand team
• Support new market launches
• Expand experience by in-country visits to strengthen collaboration and to gain customer and country feedback
• Lead and co-ordinate Compliance, Medical & Legal approval process (via Veeva® Platform), with primary responsibility as owner of marketing & promotional input
• Support team in organization-led meetings and coordinate regular touchpoints for International brand council with key International, area and affiliate stakeholders
• Works closely with MCM and Analytics leads to define the right KPIs that inform strategic decisions and regularly track ACE execution vs differentiation performance
• Ensure all deliverables are per AbbVie standard operating practices.
Coordinate International Brand Plans
• Support the development of the annual strategic brand and functional plans and own the process of development.
• Ensure appropriate market research is in place to ensure outcomes, timelines and insights are timely and relevant to international brand plan.
• Ensure close cross-functional alignment with key International and area stakeholders to maximize input into the brand plan
  
  Bachelor's Degree in business or related field is required. MBA preferable.
• Proven marketing management success within pharmaceutical sector
• Prior affiliate-level marketing experience is essential
• Experience managing digital /multichannel communication highly desired
• Prior field-based experience as a pharmaceutical representative is useful
Competencies
• Excellent communication (1:1 verbal, written and presentations) and teamwork skills required to gain internal trust and support for strategic imperatives and operational programmes, and the ability to gain group consensus in a team environment that values analysis and data-based decisions.
• Ability to manage and drive multiple simultaneous initiatives with flexibility, impeccable attention to detail and demonstrated ownership over an initiative's success.
• Ability to work in matrix/ Cross-functional environment
• Very strong planning and project management skills
• High competency with Microsoft Office PowerPoint, Excel, Word
• Fluent in English and ideally at least one other language
• Availability for frequent travel internationally (30%)
  
  AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok (https://www.tiktok.com/@abbvie) .