Global Transformative Marketing Campaign Manager

The Global Transformative Marketing Campaign Manager for Cytiva leads the creation of impactful, omnichannel marketing campaigns that are customer-centric and aligned with our brand standards. This role involves developing compelling content, driving digital and traditional advertising and promotional programs, and crafting creative messaging that resonates with the target audience. The manager is responsible for ensuring the successful execution of these critical campaign components, delivering cohesive and meaningful communications that elevate our brand and drives consideration and lead generation of the target audience. This position is part of the Marketing Communications Team located in Amersham Place and will be onsite. At Cytiva, our vision is, to advance future therapeutics from discovery to delivery. What you will do:

• Work closely with cross functional business stakeholders to define and prioritize marketing campaigns, initiatives and product launches for development and execute on campaign deliverables
• Builds content strategy according to relevant industry segments, personas, and buyer's journey stages; identify gaps and opportunities for improvement and provide recommendations/actions for refinement where needed
• Ensures all marketing material complies with Cytiva's brand guidelines, writing guidelines, local regulatory requirements, and work instructions for advertising and promotional collaterals.
• Drives adoption of new strategies, techniques, and tactics throughout the marketing communications team and extended marketing organization; influences internal stakeholders to take healthy risks to reach target segments and personas.
• Ensures KPIs for marketing campaigns, initiatives, and product launches are accurately set for each Umbrella campaign as well as integrated & blitz campaigns; reviews progress collectively for each business and discusses outcomes/feedback with team members and business stakeholders.
  
  Bachelor's degree in marketing, communications, journalism, or a related field; in biotechnology or chemistry
• A proven background in marketing, campaign management, marketing communications, digital marketing, or a related field
• Strong experience leading project teams and managing complex projects with external parties, proven marketing campaign and project management experience.
• Knowledge of Transformative Marketing/Marketing communications/Integrated campaign strategies (traditional, digital, and events) and content marketing best practices
• Fluency in written and spoken English
It would be a plus if you also possess previous experience in:
• Prior experience in the Life Sciences industry is preferred but not required
• Experience working with marketing automation, content management, and CRM tools.
Travel, Motor Vehicle Record & Physical/Environment Requirements:
• Ability to travel -10-15% travel, overnight, within territory or locations usually for workshops, yearly planning sessions or events
  
  Danaher Corporation Global Transformative Marketing Campaign Manager in Little Chalfont, United Kingdom
Be part of something altogether life-changing! Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies. At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity - so you can grow your career and expand your skills in the long term. Forming part of the Biotechnology segment at Danaher, we bring together dedicated technical expertise and talent to develop the next generation of life-changing therapeutics., At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what's next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com. At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.