Group Director of Marketing and Student Recruitment
Luminate Education Group
Group Director of Marketing and Student Recruitment
£73973
Luminate Education Group, Leeds
- Full time
- Permanent
- Onsite working
Posted today, 28 Sep | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
job Ref: 55e0031dd8ed428d91cb416f630a2a01
Full Job Description
We have an exciting opportunity for a Group Director of Marketing and Student Recruitment to join us based in Leeds. This is a key leadership role within Luminate Education Group that will lead and manage our FE and HE marketing strategies. This is a great time to join as this is a new role as we bring together our FE and HE marketing, admissions and student recruitment teams under one leadership role and align key group principles. Reporting into a member of our Executive Leadership Team you will manage 4 HOD's with overall responsibility for a team of 100 staff. As a member of our senior leadership team you will have overall responsibility for core marketing, insight and student admissions for national and international students. What You Will Do
- Responsibility for all Luminate Education Group corporate marketing and recruitment activity with a focus on enhancing the reputation of the group and the development of the member brands.
- Oversee the student recruitment function, leading on the development of local, regional, national and international student recruitment strategies and ensuring recruitment and conversion targets are set and achieved.
- Define and oversee the student recruitment conversion plans across Further Education and Higher Education.
- Lead on market research and insight to inform market positioning and new product development.
- Provide dynamic, visible and effective leadership internally and externally.
- Oversee the development of collaborative partnerships with overseas institutions and recruitment agencies.
Experience working at strategic marketing level in an education setting. - Successful track record of delivering marketing, recruitment and conversion strategic initiatives.
- Previous experience of planning targets and delivering innovative marketing and student recruitment campaigns, processes, tools and projects.
- Proven experience of brand development and sub brand introductions.
- Strong leadership and managerial skills including team management, financial resource management, the ability to chair meetings and project groups, and to be an effective senior team member.
- Strong ability to analyse written and statistical information and identify implications.
- Previous experience of cross functional relationship management and engagement.
We offer a range of fantastic benefits. These include: - Generous Annual leave entitlement - If you work full time, you'll get at least 39 days holiday plus bank holidays. This includes closure days at Christmas (pro rata for part time staff). + Support Staff 39 days + Academic 44 days + Senior Management 44 days
- Excellent Pension schemes + Teachers' Pension Scheme + Local Government Pension Scheme
- Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card).
- Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
- Learning and development opportunities - including staff development days
- Employee wellbeing initiatives
- Flexible and hybrid working opportunities - this will vary depending on role requirements 0); })