Growth Marketing Automation Manager

Fleek are seeking a Growth Marketing Automation Manager to help elevate and scale the tools which power their growth marketing engine at Fleek. You will work in a team of growth marketing specialists and work across tools which include but are not limited to BigQuery, Metabase, Segment, Branch, MoEngage and other systems.

This is a new role on the team with lots of white space and runway to craft the strategy and roadmap Fleek take on their growth marketing. You will be responsible for data in - data out type work, hands-on involved in crafting strategies for growth marketing and powering those strategies through data-engineering techniques all the way to implementing and running your own tests on CRM and ad platforms. Example projects could include setting up Fleek's CRM implementation to enable other team members to self-serve and run experiments, work with engineering and act as PM for managing the CRM backlog, partner with sales for building lead-routing and inbound CRM systems.

You will own the marketing infrastructure and ensure the latest and greatest data is available for Fleek to work with across marketing initiatives. To be successful in this role, you will need to wear many hats, from data analyst to data engineer to CRM specialist. You will work closely with the Paid + CRM team to understand workflows and come up with meaningful solutions to improve the overall strategy. This role is ideal for a problem solver who is motivated by finding ways to improve workflows and scrappy enough to build and execute on ideas. The impact of this role will be significant, as it will enable Fleek to drive platform growth through paid advertising more effectively and efficiently.

What will you do?

- Define user profiles/audiences on MoEngage and enable yourself and the team to query the different definitions using warehouse segments directly on MoEngage.

- Enable real time events for CRM in order to trigger specific high-impact comms in a timely manner.

- Enable CRM to experiment with sending personalised offers/comms based on the user buying history.

- Analyse data across growth channels to find automation opportunities and implement them to improve channel performance along with scaling our marketing efforts

- Work on AI first growth marketing initiatives such as creative ad copy testing

- Work cross-functionally with Product, Content, and other Marketing functions to optimise our marketing campaigns

- Partner with Sales on building lead-routing systems and appropriately orchestrate lead flows across self-served and sales-assisted motion.

As a key member of an early-stage startup in hyper-growth you must be willing and able to wear multiple hats. The key requirements for this role are:

• 2+ years experience in growth marketing automation


• Proficient in SQL, Python & GitHub


• Strong process thinker and can communicate easily across marketing and technical teams


• Ability to thrive in a fast-paced environment with constant change; agility, flexibility, and capacity to balance multiple priorities at once


• You are resourceful and not afraid to roll up your sleeve


• Knowledge of SFMC or Hubspot is a plus


• Knowledge of Google apps script & Google ads script, FB CAPI is a plus
  
  A marketplace for wholesale second-hand fashion - connecting retailers with vintage wholesalers around the world., Fleek is a B2B Marketplace for wholesale second-hand fashion. They enable resellers and retail stores to buy from vintage clothing suppliers from around the world.


Fleek is backed by top Silicon Valley VCs such as Andreessen Horowitz (a16z), Y Combinator and founders/CEOs of Depop, Shopify, Postmates., Fleek is a diverse set of funky individuals with the single mission of making second hand first choice while promoting circular fashion and building a beautiful product experience. Their 50+ people team consists of individuals in 7+ countries with experiences from Google, YC, Uber, Deliveroo, Depop, Cambridge, Oxford, LSE, UC Berkeley, etc.

Health Insurance
Products!
Share Options
Unlimited Holiday
Hybrid flexible working
Flexible Hours and Leave

• 
  
  Holiday
  Unlimited holiday, Fleek believes in happy employees :-)
  
• Comprehensive healthcare coverage


• Exclusive employee clothing drops courtesy of Fleek


• Shared ownership: Being On Fleek means you'll own a part of it


• Flexible work hours & time off. We don't care where you are as long as the work gets done