Growth Marketing Executive

In this role, you will combine your expertise in eCommerce and growth marketing to drive Kendamil's online presence and sales. This role requires a strategic approach to scaling acquisition channels while ensuring operational fluidity across eCommerce processes, from customer experience to logistics. You'll lead high-impact campaigns across platforms, optimise eCommerce workflows, and work cross-functionally to enhance every stage of the customer journey. This is a full-time role based remotely within London, with 2 required We Work days per week. You will be required to work Monday - Friday, 37.5 hours per week. You will be reporting to our Head of Growth.,

• Ecommerce Growth Strategy & Execution: Develop and implement digital acquisition and retention strategies across key platforms including Amazon, paid social, affiliate channels, and direct eCommerce, amplifying Kendamil's reach and customer base.
• In-Platform Management & Optimization: Take ownership of campaign set-up, monitoring, and optimization within platforms like Amazon, Citrus Ads, and Criteo to ensure Kendamil's products are consistently positioned for maximum visibility and conversion.
• Campaign Management & Analysis: Drive and refine performance-based campaigns, using data insights to optimise CAC, ROI, and LTV, while delivering transparent, results-focused reporting.
• Operational Oversight in ECommerce: Coordinate with eCommerce operations to ensure seamless logistics and product availability, supporting fulfilment, order tracking, and timely customer service responses to enhance the online shopping experience.
• Customer Experience Enhancements: Collaborate with cross-functional teams to continuously improve customer touchpoints, implementing best practices for eCommerce UI/UX, checkout processes, and post-purchase engagement to boost satisfaction and retention.
• Media Planning & Forecasting: Work closely with media planners to create data-informed forecasts and budget allocations, ensuring strategic and cost-effective ad spend.
• Collaborative Project Management: Oversee the end-to-end workflow for growth initiatives, coordinating with creative, finance, and logistics teams to ensure alignment on campaign execution, budget management, and inventory needs.
• CRM & Retention Programs: Design and implement CRM and retention strategies tailored to Kendamil's unique audience, driving brand loyalty and lifetime value with personalised communication strategies.
  
  Minimum 2-3 years of experience in eCommerce, growth marketing, or performance marketing, with a strong focus on digital operations and acquisition marketing.
• Proven in-platform management experience with Amazon, Citrus Ads, Criteo, and familiarity with key eCommerce marketing channels.
• A data-driven mindset with the ability to leverage analytics for campaign optimization and growth-focused decision-making.
• Experience coordinating with operations and logistics teams, with an understanding of how fulfilment and customer service impact brand reputation and customer retention.
• Collaborative and communicative, with a demonstrated ability to work effectively across creative, content, and operational teams.
• A passion for eCommerce, DTC brand growth, and a desire to contribute to a mission-driven company like Kendamil.
  
  We are a rapid-growth scale-up disrupting the infant nutrition space through our award-winning brand Kendamil - the only infant milk made in Britain, proudly used by the British Royal Family and uniquely crafted locally using British organic full cream milk, without the nasties.
Our company, Kendal Nutricare, is a global 200+ person team passionate about giving children a better start to life. We're proud to be a Queens' Award winning business and to be ranked by the Financial Times as one of Europe's 1000 Fastest Growing Companies in 2020.

The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers. We offer to all our employees:
• 33 days holiday (incl. bank holidays)
• Competitive Pension Scheme, the Employer will match contributions up to 5%
• Free health cash plan
• Free Gym Membership, after 12 months with no sickness absence
• Life Assurance at 2 x basic salary, after 6 months of employment
• EAP Programme
• Enhanced Maternity leave policy
• New parents enjoy up to £350 worth of Kendamil products (T&C's apply)