Growth Marketing Manager

Do you thrive in a fast-paced healthcare environment, shaping digital strategies that drive growth and conversion

European LifeCare Group, a leading provider of vaccination clinics and on-site vaccination programs across Europe, is looking for a passionate Growth Marketing Manager to join our growing team. As a person you are self-motivating and thrive in a performance-based set-up working closely with our Operations teams and sparing with our Global Marketing team.

In this role, you will:

• Champion our brands across digital channels, maximising visibility and driving clinic bookings. Our main brands in the UK are London Travel Clinic, CityDoc and Vaccination UK (Focus on CPA/CAC and results)


• Own Marketing performance across the funnel, understand the biggest levers and drive improvements aligned with local and international goals (Data-driven approach and growth-oriented)


• Develop and execute data-driven performance marketing campaigns, including SEO, Google Ads, e-mail, and social media initiatives (Digital experience and B2C acquisition)


• Collaborate with marketing team and digital agency to optimise website performance and user experience, ensuring seamless customer journeys from online touchpoints to in-clinic experiences (CVR and customer journey focus)


• Lead the creation and implementation of marketing plans, roadmaps and retention intiatives (Strategic and CLV focus)
  
  Experience in B2C growth marketing, ideally in subscription sales, online booking or e-commerce (B2C growth marketing experience is expected)


• Hands on performance Marketing approach - understands the levers that drives performance, and the actions needed to optimise campaigns (Optimising CPA/CAC and KPI-focus)


• Proficiency in digital marketing platforms like Google Analytics, Google Ads, and Meta Business Manager (Digital marketing experience)


• Familiarity with a CMS platform like WordPress (Technical skills for website optimisation)


• Understanding of SEO and Paid best practices and experience with tools like Ahrefs and Google Analytics (SEO and performance marketing expertise)


We value the following skills, although they can be developed with support:


• Experience with CRM to maximise CLV


• Branding: Building brand awareness & customer experience
  
  European LifeCare Group, a leading provider of vaccination clinics and on-site vaccination programs across Denmark (Headquarters), UK & The Netherlands. Even though the world today is very different, our vision from 1998 remains the same. We aim to fight disease and save lives by making prevention and treatment easy, accessible and safe., This is a unique opportunity to:



• Play a pivotal role in shaping the online presence of a leading healthcare provider


• Work in a fast-paced international environment with colleagues across the UK, Denmark and the Netherlands - you will meet your marketing colleagues a couple of times a year in person


• Make a tangible impact on the health and well-being of our communities


The position is based in our office in Hitchin. European LifeCare Group is Private Equity owned by Inflexion based in London.

We offer a job in an exciting company in rapid development, where you can make a difference. With us, no two days are the same, we have a flat structure and there is a short gap between making a decision and acting. We have a strong focus on employee well-being and development and we offer a flexible working environment. You will be a part of an international marketing team, where we work together implementing best practise across countries, but also the Operational teams in the Hitchin office. You will report to the Group CMO with dotted lines to the Public and Private Directors of Operations.