Growth Marketing Manager - Onboarding & Retention

The Growth and Retention Marketing team at Gousto is responsible for maximizing customer lifetime value by driving frequency and retention across the entire customer lifecycle. We leverage a variety of channels, including email, text, push notifications, direct mail, paid media, and digital product initiatives, to create impactful changes in customer value. This role will own and manage one of our most important customer journeys: the Onboarding and Early Life programmes (for customers who signed up less than three months ago). You'll report to the Senior Growth Manager and collaborate closely with the Product, Acquisition and Creative teams to ensure we maximise retention for new customers and develop strategies to build long-term customer habits. Additionally, you'll play a critical role in managing marketing communications and project delivery for key business propositions, such as price changes and new menu launches. We're seeking an experienced manager with strong commercial acumen, a bias toward action, and the ability to challenge the status quo. You'll continuously evaluate new opportunities to drive growth and retention within the onboarding space while being instrumental in devising and executing strategic plans that enhance Gousto's growth trajectory and trading performance. This is a great opportunity to own an impactful area within the business and drive meaningful growth within Gousto.,

• Strategize and execute exciting and compelling communication A/B tests across a range of channels to drive growth and retention for early-life customers
• Collaborate with Digital Product teams to implement new capabilities and improve the in-app customer experience
• Be proactive in analysing data and test results, recommending improvements to optimize customer journeys based on insights
• Own and manage the Onboarding and Early Life programme, working closely with the Senior Growth Manager to set the longer-term strategic direction for this area
• Become an expert on our CRM platform (Braze), automating complex campaigns for email, content cards, in-app messages, and push notifications
• Coordinate cross-functional teams to create and implement multi-channel marketing plans that effectively drive average orders per user and customer retention
• Partner with Finance to optimize discount structures to maximise impact while adhering to payback periods
• Align with the broader Growth Marketing team to maximise effectiveness across channels and ensure consistent messaging and strategy
• Continually assess performance through proactive KPI setting and retrospective analysis, identifying future growth opportunities and areas for improvement