GTM Lead Fire TV, EMEA, Fire TV

The Amazon Fire TV team is seeking a dynamic marketing leader to own go-to-market and product marketing strategies for Fire TV devices in Europe. This role will help to define hero product features, customer targeting and positioning, packaging design, forecasting, and pricing and financials. The ideal candidate must be able to think strategically, look at the business analytically, and implement flawlessly. You will have deep experience in consumer product management and marketing. You will work with a cross-functional team of that includes hardware and product teams, finance, economics, creative agencies, and channel managers to define, develop, and execute innovative marketing strategies that drive awareness, maximize device sales and engagement with Fire TV. A successful candidate will be a self-starter, who is comfortable with ambiguity in a fast-paced and ever-changing environment., Own product marketing and go-to-market for a subset of Fire TV devices
Work with a cross-functional team across business, finance, marketing, merchandising, product development, design and operations

Conduct business and financial analysis, including forecasting, monitoring, and reporting
Be the lead senior-level product marketing voice in roadmap and product development cycles
Drive cross-functional go-to-market discussions and actions through launch
Work with the research teams to identify, scope, and execute qualitative and quantitative research to inform our product marketing strategies

Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience in marketing or marketing research
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership, Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- MBA
- Master's degree in management, business administration, economics, engineering, marketing

Join the team changing the future of entertainment. Amazon Fire TV has sold more than 250 million devices globally, and the millions of global customers have access to tens of thousands of apps, Alexa skills, channels, and more. Our growth requires leaders who move fast, have an entrepreneurial spirit, unrelenting tenacity to get things done, and are capable of breaking down and solving complex problems., Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.