HCPE External Engagement Brand Manager - (10-12 Month Secondment / Fixed Term Contract)

Healthcare Professional Engagement (HCPE) through expert-led meetings is a key channel for the GSK vaccines team to support us in achieving our commercial strategy. As HCPE External Engagement Brand Manager, you will have the opportunity to lead the congress strategy, managing end-to-end planning and execution, and working closely with external agencies to deliver impactful events. You will act as the primary lead for planning, content development, and customer-centric execution of HCPE activities through a cross-functional team.,

• Execute the national and local congress strategy, ensuring alignment with overall brand objectives
• Deliver national webinars and HCP training events, and supporting delivery of local meetings led by the field-based sales team
• Leverage internal and external expertise (including external national experts) to develop highly engaging and educational content, in order to deliver industry leading events and drive primary care capabilities to execute adult vaccination programmes
• Proactively seek opportunities to enhance customer experience through consideration of HCP journey from invitation through to post-event follow up. Identify insights from inside and outside of GSK and maintain a continuous improvement mindset to introduce new ways of working and technologies where appropriate
• Work with field-based teams and FLSMs to drive excellence in local HCPE execution, working closely with the aligned Capability Partner to implement targeted interventions which support local HCPE execution across face-to-face, hybrid and virtual events
• Be accountable for all event execution being in-line with the relevant governance frameworks (ABPI code, SOPs etc), and identifying areas of continuous improvement within those governance frameworks to support optimal customer experience
• Develop clear metrics to measure success and identify opportunities for continuous improvement, We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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• Experience working in commercial teams in the pharmaceutical industry, especially within vaccines
• Experience delivering HCP meetings and events (virtual and F2F)
• Experience developing and executing high impact content and effective omni-channel customer journeys
• Demonstrated commercial acumen
• Familiarity with the ABPI code
• Ability to adapt and maintain skills in a rapidly changing environment
Preferred Qualifications & Skills: Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:
• Demonstrated ability to work cross-functionally with medical teams to ensure activity alignment
• High level of interpersonal and communication skills
• Ability to work in a complex environment
  
  At GSK, we have bold ambitions for patients, aiming to positively impact the health of 2.5 billion people over the next 10 years. R&D is committed to discovering and delivering transformational vaccines and medicines to prevent and change the course of disease. Science and technology are coming together in a way they never have before, and we have strong tech-enabled capabilities that allow us to build a deeper understanding of the patient, human biology and disease mechanisms, and transform medical discovery. We are revolutionising the way we do R&D. We're uniting science, technology and talent to get ahead of disease together.
Find out more: Our approach to R&D. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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