Head of Activation - Lancôme

We are looking for a Head of Activation on Lancôme to be responsible for developing the go-to-market strategy for the brand and ensuring its execution in partnership with the brand & commercial team. You will work closely with the product and engagement team to deliver the strongest cutting edge 360 campaigns, as well as the commercial, finance and Revenue Growth Management teams to influence and monitor sell out and P&L GTN. A DAY IN THE LIFE GO-TO-MARKET STRATEGY & EXECUTION

• Lead a team of Channel Activators and a Business Growth Partner.
• Work in partnership with product, engagement and commercial teams
• Translate the brand plan to define winning brand go-to-market strategies using key market insights.
• Execute flawless, best in class activation, adapted to each retailer context. (For ecom, this means ensuring best in class PDPs that maximise the accounts' flywheel).
• Partner with national account managers to build tailored plans per retailer
• Define distribution/channel strategy for the brand with key open/close POS list
• Define the Coffret and GWP, Samples and Tester allocation and strategy by retailer
• Define retailer activation strategies, including Partnership Marketing, CRM and Media
• Work with Retail and education managers to drive performance with our field teams.
MONITORING & ACCELERATING SELL OUT
• Align the brand total promotional calendar with commercial squads
• Actively review the squad activity tracker on a monthly basis to maximise sell out opportunities
• Review brands swings on commercial forecast: identify opps and risks and generate solutions accordingly
• Ensure market share winning plan in Q4
• Report on door productivity and actively share with team
• Support in producing monthly market share note (what is going on by retailer)
INFLUENCE OF P&L GTN
• Be the brand commercial lead for trend
• Partner with Commercial Controlling to review investment by brand & customer during the trend process
• Embed Revenue Growth Management learnings within the strategy and actively review
• Deliver on brand valorisation target by optimising OCA / Mino investment by axe/customer/mechanic
• Define and set promotional golden rules in partnership with finance
• Define and own SLOB clearance plan
• Going to Internal Commercial meetings and debriefing teams afterwards
  
  Strategic Thinking: Ability to translate brand vision into actionable go-to-market strategies and adapt them to evolving market dynamics.
• Commercial Acumen: Strong understanding of retail dynamics, channel management, and P&L levers with the ability to identify growth opportunities and optimize investment strategies.
• Collaboration & Communication: Excellent interpersonal and communication skills to effectively collaborate with cross-functional teams, influence stakeholders, and drive alignment.
• Analytical & Data-Driven: Proficiency in analyzing data, interpreting market trends, and leveraging insights to inform strategic decisions and optimize campaign performance.
• Project Management: Strong organizational and execution skills to manage multiple projects simultaneously, ensuring timely delivery and flawless execution.
• Leadership & Team Management: Proven ability to lead, motivate, and develop high-performing teams to achieve ambitious goals.
  
  L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
In the L'Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!