Head of Brand & Acquisition

Le Boat is the world's leading provider of inland waterway boating holidays. Currently operating 37 bases in 9 countries, with a fleet of 950 charter boats, we attract more than 120,000 customers from all over the world each season. A global business working in 45 sources markets around the world with 6 sales offices (UK, Canada, Germany, France, South Africa & Australia). We have been established for over 50 years and are passionate about providing outstanding quality and service.
At a glance
The role's primary focus is to develop our differentiated brand positioning, devise the marketing strategies and implement the plans to support growth targets for Le Boat! You will lead all marketing channels and the regional marketing teams in our global source offices, collaborating closely with the Head of CRM, Head of Web Conversion, and Creative Production Manager.
You'll position Le Boat as the best choice for boating holidays, attracting new customers to the brand by providing them with a strong brand proposition; inspirational creative & channel marketing that showcase our incredible holidays!
Think you got the gravitas to deliver our brand & acquisition campaign propositions personally, while guiding our brilliant regional marketing and creative teams to deliver our goals across all markets? Apply today!
W hat you will be doing
Leadership
+ Engineer and be responsible for the team of marketeers, motivating and mentoring them to achieve their individual and collective goals.
+ Occasionally represent Le Boat at Travelopia Group marketing forums
Marketing Strategy
+ Based on business objectives set by the business and Global Marketing Director, define data driven plans to deliver on brand awareness, new customer acquisition and qualified lead generation to improve conversion and retention
+ Be the global brand guardian, internally promoting, developing and fostering the brand proposition as well as how it is communicated to staff and customers globally
+ Work with Operations and other colleagues to ensure the consistent and high quality delivery of the brands' proposition end to end - from marketing and sales to on-trip and then return
Budget Management
+ Recommend allocation of the marketing budget by source market, to deliver acquisition activities (and retention working with the Head of CRM) while growing marketing efficiency (return on investment) and delivery of commercial targets
+ Responsible for ensuring the effective governance of regional marketing budgets, forecasting spend on a monthly basis
Campaign Planning & Management
+ Build and implement marketing campaigns aligning with the defined strategy to target specific customer groups across multiple marketing channels, sharing standard processes across the teams to ensure good ideas are replicated where appropriate
+ Generating high quality leads through our Acquisition team, guiding market-winning strategy across channels like PPC, social, display, partnerships, PR, influencers, Podcasts, events, and ATL
+ Collaborate to use customer data and insights to recommend segmentation and personalization strategies for acquisition globally to improve leads
+ Using Customer Data to improve the scheduling and targeting of off-line and on-line communications and tailor promotional messages to meet individual customer needs
+ Work closely with Sales Managers to use their insight to understand client interests and concerns, and use those when crafting campaigns
Reporting & Analysis
+ Ensure each marketing activity has its own measures that are closely aligned to the business objectives. Report on the success of marketing through return on investment focused metrics
+ Track, analyse and report on campaign performance and competitor activity on an ongoing basis using agreed goals and objectives, providing regular feedback to line managers and in key meetings e.g. weekly trading calls
Website Content & Optimisation
+ Collaborate with internal teams on website performance and support transformation
+ Responsible for global websites user experience and lead generation, ensuring they are kept up to date with engaging content and copy crafted to convert sessions to leads and leads to opportunities, on mobile and desktop
+ Partner internally to ensure websites are SEO-optimised and demonstrate CRO and other services from central Travelopia Group and Marketing Centers of Excellence, as well as external agencies where appropriate

+ 10+ years of validated experience in a senior marketing leadership role within a global organisation in travel or marine sectors
+ Knowledge and understanding of brand strategy, customer insight, proposition development and acquisition marketing techniques from digital marketing to influence response media online and offline
+ Demonstrate success with customer acquisition strategies, with examples of cutting through in a driven market
+ Strong people leadership skills, including of remote teams
+ Creative problem solver with the ability to efficiently multi-task
+ Familiarity with analytics and CRM tools such as Hubspot

Le Boat is part of the Travelopia group, which is one of the world's leading specialist travel groups providing customers with a diverse range of unique travel experiences. This includes adventure travel, safaris, private jet and polar expeditions, tailor-made luxury holidays, yacht and river boat charter holidays, educational and sporting based school trips, corporate hospitality and sporting event fan travel. Private equity owned by KKR, Travelopia is headquartered in the UK with offices and marine bases all over the world.

+ Competitive salary
+ Various employee discounts and offers
+ Career progression opportunities
+ Healthcare benefits
Please note that for all benefits, details were accurate as at the date of publication. Any changes will be notified to you upon your start with the Company.
We believe people are happier and perform best when they are able to be their true selves, and that teams with varied strengths deliver better results.
Together we will develop a diverse, equitable, and environment, where everyone can thrive. Committed to inspiring change through a growing awareness of, and counteracting, unconscious bias; building an inclusive culture, and accepting diversity in all its dimensions.
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