Head of Brand & Communications

As the Head of Brand & Communications, you will lead a talented team of brand, media, and social media specialists as part of a wider Fundraising and Communications team to develop and deliver strategies that raise awareness, bring our mission and impact to life, and encourage our target audiences to support us. You will be responsible for developing our brand and reinforcing it at every touchpoint in order to reach new and existing audiences through our owned and earned media channels and build a community of supporters that are motivated to take action. You understand how to lead a step change in public perceptions, engaging with a broad range of stakeholders to ensure that every opportunity counts in creating a consistent and compelling story and that our messaging is audience-led and integrated with our charitable purpose. You will have substantial experience of leading a brand and/or communications team, ideally gained in a large organisation. You will have a movement builder mindset and proven experience of developing communications strategies with tangible results and driving organisational alignment between mission, brand, and values. About You

• You will be an experienced leader from a brand and communications background, leading multi-disciplined teams to deliver against organisational objectives.
• You will have proven experience of developing and delivering long-term communications strategies that deliver impact.
• You will have experience of building digital communities and audiences.
• You will enjoy influencing key stakeholders and driving change.
About the Role
• Build and communicate a strategic vision for St John's brand that inspires public engagement and contributes to our charitable mission, collaborating with internal stakeholders to ensure alignment behind that shared vision.
• Lead central strategic coordination of all communications activity to the public at St John, working closely with colleagues in Fundraising, Youth & Volunteer Experience, Public Affairs, and Enterprise, providing high-level leadership regarding messaging and outreach across all platforms.
• Provide oversight and lead where appropriate across the relationship with external agencies, partners, and freelancers to ensure a coherent and integrated communications approach.
About Us This is a fantastic opportunity to join a team of over 1,900 employees and over 20,000 volunteers, united by our goal of saving lives through essential first aid services, training, and campaigning. You will be part of the Community Engagement Network whose purpose is to build a community first aid movement and support enabling millions more to become first aid confident and to save lives. St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them. You will receive:
• Competitive salary and pension scheme.
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years.
• Cycle to work scheme.
• Health and Wellbeing portal - access to financial, health and wellbeing support and an Employee Assistance Programme.
• Discounts - you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays, and shopping.
Find out more about us, including our new Ask Me campaign, at www.sja.org.uk. If you are a current St John Ambulance employee, please apply here: Click here. All potential applicants are encouraged to scroll through and read the complete job description before applying. For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below. We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible. St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers, and Women's groups. We do not tolerate any form of discrimination and aim to create a sense of belonging for all by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity, and inclusion. Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy. Recruitment Agencies: We are not utilising the services of recruitment agencies for this vacancy and will accept direct applications only.

You will have substantial experience of leading a brand and/or communications team, ideally gained in a large organisation. You will have a movement builder mindset and proven experience of developing communications strategies with tangible results and driving organisational alignment between mission, brand, and values. About You
• You will be an experienced leader from a brand and communications background, leading multi-disciplined teams to deliver against organisational objectives.
• You will have proven experience of developing and delivering long-term communications strategies that deliver impact.
• You will have experience of building digital communities and audiences.
• You will enjoy influencing key stakeholders and driving change.
  
  This is a fantastic opportunity to join a team of over 1,900 employees and over 20,000 volunteers, united by our goal of saving lives through essential first aid services, training, and campaigning. You will be part of the Community Engagement Network whose purpose is to build a community first aid movement and support enabling millions more to become first aid confident and to save lives.
St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them.


• Competitive salary and pension scheme.
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years.
• Cycle to work scheme.
• Health and Wellbeing portal - access to financial, health and wellbeing support and an Employee Assistance Programme.
• Discounts - you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays, and shopping.