Head of Brand & Creative

Are you passionate about brand strategy and love empowering those around you to deliver exceptional brand experiences? evoke is searching for a dynamic and experienced Head of Brand & Creative to lead the charge for our William Hill brand, collaborating with brand leads for 888 and Mr Green. With an exciting re-brand in place and new opportunities on the horizon, this is your chance to make a real impact. This role goes beyond advertising-it's about making sure every colleague knows and embodies the brand to create unforgettable customer experiences. If you're a true brand professional with a passion for sport, we'd love to hear from you! What you'll be doing:

• Shape the brand's proposition, using customer insights and market analysis to establish distinct, differentiated territories.
• Define and communicate William Hill's purpose, ensuring the brand resonates with customers and stands out in the market.
• Strategically position the brand to maximise commercial potential, aligning with broader business objectives across all territories.
• Ensure William Hill has a clear identity within the brand portfolio, driving the right message to the right customers.
• Create brand guidelines and personality that empower every colleague to bring the brand to life consistently and authentically.
• Partner with Research and Insight to track brand performance, using metrics like brand tracking, image perception, and consideration to monitor brand health.
• Collaborate with country MDs, product leads, and cross-functional teams to ensure brand consistency across roadmaps, products, and promotional efforts.
• Work closely with Creative to develop and refine the brand's tone of voice, ensuring it reflects William Hill's identity and values.
  
  Proven leadership in brand strategy, with the ability to simplify complex ideas and inspire teams to deliver on brand vision.
• Exceptional relationship-building skills, able to influence at all levels with a proactive, solutions-oriented mindset.
• Significant experience in a brand-focused role, with a track record of working strategically while executing tactically.
• Commercially astute, able to align brand initiatives with business objectives, creating a measurable impact.
  
  Our roles offer more than just a job, you'll become part of our 888 William Hill family! We have created an environment where our people can thrive. Check out some of the fantastic benefits on offer:
• Financial: Competitive salary and bonus schemes
• Hybrid working :Our employees can work from home up to 80% of the time with 20% of office time built in to ensure we get some face-to-face collaborative team time - and the chance for a coffee and a catch-up!
• Holiday entitlement: You'll be entitled to 25 days holiday, plus 8 bank holidays and an extra day for your birthday
• Perks and discounts: Discounts at a range of high-street retailers
• Family Support: Industry-leading maternity and paternity leave and paid time off if you have caring responsibilities
• Health & wellbeing: Tools and services to help support your well-being, including support with mental health and financial education. You will also have access to gym discounts and our cycle to work scheme
• Healthcare: We prioritise your health and well-being, offering comprehensive healthcare options
• Pension package and life assurance: Safeguarding your financial future and offering peace of mind
evoke in Leeds Right in the middle of the creative heart of the UK sit both of our Leeds offices. Leeds itself is a buzzy, busy place to work and live. A hub for tech, digital and gaming companies - there's also five universities right on our doorstep. And away from work, we're in the heart of the Yorkshire Dales and of course have got a competitive sports scene with Leeds United and Yorkshire Cricket and Rugby just up the road in Headingly. evoke in London We couldn't be closer to the action in our London office. A 2-minute walk from Tottenham Court Road station, and round the corner from Soho and Oxford Street means you'll never be short of anywhere to go for a lunchtime stroll or a post-work drink. There's plenty of green space too with Regent's Park and Hyde Park not far away. Working in our London office you'll also benefit from a heavily discounted Zone 1 - 6 travel card, so you'll be whizzing around London in no time. More about evoke We're a business that embraces change and progress. The power behind big name brands William Hill, 888 and Mr Green, evoke is the new name for 888 Holdings. Marking a new sense of purpose, direction and ambition for the business, there couldn't be a more exciting time to join us as we accelerate our journey to bring even greater delight to our customers with world-class betting and gaming experiences. That's the future. That's evoke. At evoke, you'll benefit from flexibility and a culture built on trust. We'll give you the space to be yourself and the tools you need to protect our customers while they play. We'll invest in your future to help you develop your unique strengths and build a career that's right for you. Apply At evoke, we prioritize diversity, equity, and inclusion for the benefit of our company, employees, and communities. We foster a welcoming and safe workplace that values all forms of diversity and provides opportunities for growth. Sound good? Then you belong at our place! The first step in the recruitment process is kickstarting your application, followed by an initial screening call and an interview stage.