Head of Customer Value Propositions

This role is to plan and execute a programme of work designed to find the most effective way to increase our customers life-time value with Admiral. Starting with the customer and how they perceive their insurance and FS products, and then working left into the execution and operation of sales processes this will be a role which covers every customer touch point with Admiral across EUI, Pioneer and Money. You will work with the CX and Insight team, the marketing and brand teams, and work across the operation including. Direct, Digital and aggregator teams to ensure that we are most effective at communicating, raising awareness and consideration of our products to our 7m customers. We're looking for an energetic, customer obsessed, data-drive and operationally savvy individual who can create and test hypothesis across a number of channels and then tell a story about how best to create Customer Value. You are proactive, engaging and able to influence – you should also be able to spot patterns in data and understand customer journeys and propensity models to make sure we put the right product in the right place at the right time. You should be a quick and curious learner, with a growth mindset, and able to build data analytics and testing capabilities. Key ResponsibilitiesÂ

• Cross Product Value mapping
+ Understand the right unique selling points for our products and how these USPs are communicated in the right channel + Create a value framework for products led by customer research – how do customers perceive car + travel, how do customers buy home + car and so forth. + Understanding the lifetime product value and how products are “better together.”
• Communication and collaboration
+ Being highly visible across the teams, providing input for decision making, and participating in different forums. + Communicating efficiently with stakeholders ensuring we are making data-informed, and customer led decisions. + Collaborating with peers and stakeholders from all relevant areas of the business. + Creation, implementation, and maintenance of ad-hoc and periodical business reports and data visualisation. + Staying up to date with emerging trends and technology bringing innovation to serve better our customers.
• Internal PR
+ Creating fun, energy, and a programme of change to evangelise cross sell + Understanding the measures of success for each of the teams and creating ideas for incentivising this activity
• Compliance and Risk mindset
+ Working with colleagues to ensure that we are staying compliant with relevant ASA and FCA regulation when it comes to cross selling, specifically around key terms, the use of data in sales, and how we work across entities.


• Experience of different distribution channels and how to drive change
• Experience of change in large organisations and how to galvanise large teams around a common goal
• Understanding of a vast array of products and how they work together., Proactive and creative approach to taking initiative and getting things done.
• Team player with proven ability to collaborate and build relationships.
• You are curious and analytical, someone who enjoys understanding the complexities of a market or how a business works. You can disseminate complex data and make this interesting and engaging to others.
• Comfortable working in an environment of ambiguity and can use research and data insight to help provide direction.
• Able to work on your own with many and varied data sources.
• Able to work as part of a team and present compelling insight (verbally and written).
  
  Admiral Group plc is a distinguished British financial services entity, renowned for its innovative approach and dedication to customer satisfaction. Established in 1991 and headquartered in Cardiff, Wales, Admiral has emerged as a formidable force in the UK insurance landscape, offering a wide array of insurance products through its brands and sub brands such as Admiral Money, Admiral Pioneer, Admiral Business and Veygo. As a FTSE 100 listed company, Admiral employs over 10,000 individuals, underscoring its substantial impact on the market.
This is a fantastic opportunity for a Cross Portfolio Value Lead to work in a new cross-functional customer value team, to drive the Awareness, Consideration and Purchase of additional products and services from our base of current customers.

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package. At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible. All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation. You can also view some of our other key benefits here