Head of Digital

We have an exciting opportunity for a Head of Digital to join our Marketing, Fundraising and Engagement (MFE) directorate. This is a pivotal role within a new function where you'll be bringing together previously separate teams to drive the development and implementation of our digital strategy, to transform our customer experiences for mass audiences. Specialist areas include website, email, SMS data selections, tagging & tracking, UX, Service Design, SEO, content delivery & content strategy. As Head of Digital, you will be the advocate for design led thinking, putting our audiences needs at the heart of all experiences and journeys. What will you be doing?

• Responsible for setting the digital vision, strategy and plan for mass audiences, aligned with cross organisation strategies.
• Works with Cancer Research UK (CRUK) strategy team for all niche audience digital strategy needs.
• Responsible for delivering an engaging top of funnel experience. Working jointly with F&E, and Policy, Information & Communications (PIC) teams to create compelling end-to-end digital experiences that delight CRUK audiences at every stage of their journey. Tracked against a measurement framework that creates accountability and improvement at all levels across MFE and Technology.
• Responsible for establishing the measurement framework, working with Data, Insight and Performance to improve what and how we measure, across digital and marketing activity. Implements data governance, in accordance with our data standards.
• Responsible for overarching website performance, organic traffic, conversion rate, bounce rate, pages per session, agreeing the targets with ASI function.
• Responsible for creating the processes, tools and ways of working that support a more joined up approach to all below the line journeys
• Responsible for building the new team capability for the digital delivery system, across the digital team, through devolved practices and partners., We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
What will I gain? We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals. You can explore our benefits by visiting our . How do I apply? We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you quickly, fairly, and objectively. Owing to the nature of this position, any offer of employment for this role will be subject to a satisfactory basic DBS check. For more updates on our work and careers, follow us on: , , , and . Cancer Research UK is committed to safeguarding the wellbeing of its staff, volunteers, beneficiaries and other people who come into contact with the charity through all of its diverse range of activities. To review our safeguarding statement please visit, Please note we're not responsible for the content of job ads, as they're posted by the recruiter. We'll aim to resolve the reported issue and we'll use your feedback to improve the quality of our ads.


• Experience in a Head of Digital role or similar within a large, complex organisation, inspiring colleagues and building strong, productive relationships across a diverse group of senior stakeholders.
• Expert on digital tools, platforms, and technologies relevant to marketing, along with content creation, management, and distribution.
• Proficient in CMS and Marketing Automation tools
• Ability to cultivate a growth mindset and lead/champion change at scale.
• Ability to develop a clear vision and strategy aligned with business goals and target audience needs.
• Knowledge of search engine optimization and the ability to analyse data to measure content performance and inform strategy, linking with paid search.
• Experience of leading and inspiring a team of digital experts and designers.
• Deep understanding of the target audience and user experience to create engaging and relevant content.
• Excellent storytelling, communication and presentation skills - both written and verbal. Highly visible leader, internally and externally.
• Flexibility to quickly adapt to new trends, technologies, and changes in the digital landscape.
Our organisation values are designed to guide all that we do. Bold: Act with ambition, courage and determination Credible: Act with rigour and professionalism