Head of Digital Marketing

Middlesex University is seeking an innovative and strategic Head of Digital Marketing to lead and transform our digital marketing efforts across multiple platforms including our website, CRM system, SEO, and social media.

This role is crucial in shaping the digital experiences of prospective and current students, enhancing our reputation, reach, recruitment, and retention. You will develop and execute a strategic vision for our digital channels, ensuring seamless integration and optimisation across all platforms.

Your leadership will drive innovative digital experiences that align with the University's objectives, supported by data-driven insights and the latest industry trends. A key focus will be to continue our web and digital transformation, balancing large-scale projects like re-platforming our core systems with ongoing digital marketing initiatives.

In this role, you'll lead the creation of frameworks for reporting and optimising digital performance, ensuring compliance with regulations such as CMA, and maintaining consistency in our messaging. You'll oversee the development and management of our CRM system, guiding multichannel CRM programmes that enhance customer engagement and the University's brand experience.

As a leader, you'll manage and inspire the digital marketing team, fostering a culture of excellence and innovation. You'll collaborate with key stakeholders to deliver high-quality digital marketing activities and manage relationships with external agencies and suppliers.

This position is ideal for a seasoned digital marketing professional with a proven track record of strategic improvements, team leadership, and operational expertise in digital platforms.