Head of Digital Marketing and User Experience

We have an exciting opportunity in our Digital team. We're seeking a strategic and innovative Head of Digital Marketing and User Experience to lead our dynamic team on a Fixed-Term Contract. This is an exciting time to join us on our digital transformation and growth journey and it is pivotal in shaping our digital strategy, delivering exceptional experiences to our customers, and driving measurable results across all digital platforms. You'll be responsible for delivering and designing other key digital development programmes designed to drive spending, frequency and acquisition of new customers. The ability to lead a diverse team and manage and operate project budgets and third parties is also critical to this role. This role is for a 12-month Fixed Term Contract to cover a period of maternity. We offer hybrid working, so you will need to be able to commute comfortably to our Customer Support Centre in Walsall. We uphold three core behaviours that guide all our actions: Love Our Customers: We strive to delight our customers, listening and responding to their needs because they are our priority. Care for Our Colleagues: We support each other to foster a workplace where everyone can thrive. Protect Our Pounds/Euros: We are committed to cost-efficiency and value, ensuring every penny counts.,

• Overall responsibility for trading activities for the website; drive a dynamic marketing and activity calendar for online.
• Own and cultivate customer and commercial insight for the Online operation.
• Overall responsibility for marketing activities for the website; working with Marketing function to deliver relevant and engaging content to customers in a dynamic way.
• Responsible for paid advertising budget and ROI
• Manage and optimise relationships with third parties and suppliers (e.g. tech platforms and marketing agencies)
• A key leader in conceiving and developing future digital programmes designed to complement our e-commerce business.
• Ultimately responsible for programme delivery of other related digital transformation programmes designed to drive spend, frequency and customer acquisition.
• Responsible for the development of all direct reports, Head of Digital Marketing and User Experience - 12-month Fixed Term Contract, Postcode/Zip
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• Previous experience in a retail environment would be advantageous.
• Experience in using Adobe Commerce/Magento, Target, and Journey Optimiser, as well as a good understanding of GA4.
• Knowledge of other digital customer platforms a bonus (e.g. apps)
• Full knowledge of digital marketing practices and channel management
  
  Since our humble beginnings in 1990, Poundland has evolved into a retail powerhouse with over 900 stores and nearly 18,500 dedicated colleagues across the UK and Republic of Ireland. The addition of Dealz in 2011 further solidified our presence, enabling us to reach millions of customers with our unparalleled value offerings.
At Poundland & Dealz, we don't just offer products at unbeatable prices; we cultivate an environment where every colleague can thrive and contribute to our mission of providing amazing value to millions of customers. Our commitment to excellence, inclusion, and sustainability forms the foundation of our culture, empowering our team members to be the best versions of themselves while making a meaningful impact on the communities we serve. It is our behaviours and the hard work, commitment and passion of our wonderful colleagues that make it all possible. We like to keep things simple, so we have just three behaviours that lie at the heart of everything we do, and they keep us on track. They are Love our customers, Care for our colleagues and Protect the Pounds & Euros... By living our behaviours every day, we've created a land which is fun, friendly and full of surprises - a place where our people can truly be the best version of themselves!


• Professional development: A comprehensive induction plan and the opportunity to complete in-house development programmes to set you up for success or to pursue through our apprenticeship programme.
• Bonus Potential: Unlock the possibility of earning additional bonuses, rewarding your hard work and achievements.
• Free On-Site Parking: Enjoy the convenience of free parking, making your daily commute hassle-free.
• Onsite Coffee Lounge: Take advantage of our onsite coffee lounge, a perfect space to relax and recharge during breaks.
• Exclusive Store Discounts: Receive a 10% discount on most in-store purchases, enhancing your shopping experience.
• Family-Friendly Benefits: Our comprehensive benefits are designed to support your and your family's needs.
• My Staff Shop: Gain exclusive discounts through our 'My Staff Shop' portal, saving on various products and services.
• Life Assurance Cover: Enjoy peace of mind with our life assurance cover, securing your family's future.
• Health & Wellbeing Programme: Benefit from an employee assistance programme that supports your health and wellbeing.
• Generous Holiday Allowance: Start with a generous leave entitlement that increases by one day each year (up to 33 days), with the option to buy additional holiday annually. Celebrate your special day off work every year with an extra day's holiday because we believe birthdays are important.
• Pension Scheme: Plan for the future with our contributory pension scheme, helping you save for a secure retirement.