Head of Digital Trading (EMEA)

We are seeking a digital trading expert who will play a vital role in boosting Adobe's Net New Annual Recurring Revenue (ARR) from consumer plans on Adobe.com and the app store. This individual will focus on generating revenue and growing subscriptions across all EMEA markets and consumer audiences. They will collaborate with marketing, A.com, product, and global teams, as well as external agencies, to establish and implement strategic priorities for the EMEA Digital Media business. The role encompasses developing local market strategies, implementing programs, and driving day-to-day operations.

What you'll do

• Develop and implement a digital strategy to drive growth in ARR for Adobe's Consumer business, through the acquisition of net new customers via direct or free-to-paid acquisitions. Enhance the efficiency of demand campaigns and use segmentation to increase traffic volumes: Improve sales performance across all digital channels and report on key targets.


• Supervise and understand the competitor landscape and its impact on our digital strategy and performance. Acquire in-depth knowledge of the business across different categories and countries. This will allow us to effectively use insight and data to drive positive customer experience changes within our matrix organisation.


• Forecast business performance, and communicate these reports and clear stories to senior partners within the organisation.


• Lead, mentor, and develop the team whilst setting measurable objectives and collaborating on individual development plans.
  
  Tenacity and resilience: With experience of owning a sales number and holding others to account to deliver it. You own your numbers and understand how to forecast within +/- 5% accuracy.


• An effective people leader and communicator, with the ability to flex styles depending on the audience.


• Extensive e-commerce experience with an international business background and a superb ability to work with sophisticated sets of data.


• A complete understanding of brand, demand gen, campaign, and audience segmentation is crucial for long-term success in driving sales.


• Customer-centric in your thinking and will challenge yourself, your team, and your colleagues to deliver the absolute best customer experience.
  
  Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen., As our many awards will tell you, at Adobe you'll be immersed in an exceptional work environment that is recognized around the world. You'll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com.


Adobe is an equal opportunity employer. We hire versatile individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realise that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.