Head of E-Commerce

We have an exciting opportunity for a Head of E-Commerce to join our Health Service Team. The post holder will ensure that our e-commerce platforms are designed and operate to drive maximum customer experience, repeat touchpoints and revenue into the business, whether this is via web or relevant portions of the Bupa app estate. The remit of this role is wide and will involve working closely with all members of the Clinics Leadership Team, Cromwell Executive Team, Health Services Leadership Team and the IT and Digital teams across BGIUK.,

• Develop and implement a comprehensive e-commerce strategy across the whole of health services and in conjunction with the market unit and UK insurance teams.
• Ensure that the e-commerce strategy is coherent with the requirements from other business units within BGIUK, such as Dental and UK Insurance consumer offerings.
• Manage the online customer journey, optimising for user experience and conversion for both B2C and B2B bookings.
• Work with the marketing and product teams and digital teams to develop an in-app e-commerce journey to maximise customer lifetime value.
• Ensure online offerings reflect Bupa's commitment to accessibility and inclusion.
• Drive digital innovation and leverage technology for business growth.
• You look beyond your business area to the wider organisation and the external market, both to anticipate the impact of changes and to seek out examples of best practice.
  
  Proven experience in ecommerce in a consumer Retail/Hospitality environment (Essential).
• Proficiency in online product sales and platform management (Essential).
• Ability to demonstrate thoughtful leadership effectively balancing intuition, risk awareness and complex analysis.
• Strong technical knowledge of ecommerce platforms and web development.
• A customer-focused mindset with a commitment to enhancing the online experience.
• Exceptional communication skills for effective collaboration and stakeholder management.
• Proficiency in managing and supporting multiple stakeholders simultaneously.
• Problem solving skills.
  
  Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
Joining Bupa in this role you will receive the following benefits and more:
• 25 days holiday, increasing through length of service, with the option to buy or sell
• Bupa medical insurance for you and your family as a benefit in kind
• An enhanced pension plan and life assurance
• Free health assessment for you & your spouse
• Annual performance-based bonus
• Company car allowance
• Onsite gyms or local discounts where no onsite gyms are available
• Various other benefits and online discounts
Why Bupa? We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to "Be you at Bupa", we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences. As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. Time Type: Full time Job Area: PR , Marketing & Brand