Head of Ecommerce Trading

We have a new opportunity for a Head of Ecommerce Trading to join our growing Head Office team following an internal move. This role will be split across our York and Leeds offices and an element of flexible/hybrid working can be considered. As Head of Ecommerce, you will lead our Ecommerce Trading Team based in York and Leeds, defining and implementing a high-performance strategy to maximise revenue and enhance the customer experience across our group websites. You'll work across the brands to develop and deliver mechanisms for profitable growth and digital participation. This role leads on driving commercial performance, unlocking tech priorities to drive conversion onsite and identifies and delivers commercial opportunities. You will bring strong strategic and leadership skills to build, develop, and execute the long-term trading strategy. By identifying opportunities to enhance the customer journey, you will play a key role in achieving company growth targets. Pavers has been trading for over 50 years and is a highly profitable and fast-growing family business with a strong balance sheet and a turnover over £200m. We also own the Jones Bootmaker, Herring Shoes, and Padders / Van Dal footwear business', remain acquisitive, and employ over 1900 people.,

• Responsible for leading the development and implementation of the ecommerce trading strategy for the brands, including the trading calendar and merchandising optimisation (search, browse and navigation).
• Oversee the implementation of trading and promotional strategies across the group's sites, aligned with the brand strategies.
• Drive optimisation of the customer experience onsite through best-in-class merchandising, campaign delivery and alignment with the marketing plan.
• Lead the team to achieve KPIs, including conversion rate, bounce rate, average order value (AOV), exit rates, and traffic.
• Analyse Google Analytics and performance reports and make proposals to improve product merchandising and conversion.
• Lead the team to maximise profitable growth by actively seeking to identify sales and profit driving initiatives including product launch optimisation, option and size availability, payments, delivery and returns propositions and the multichannel customer experience.
• Drive the CRO and development roadmaps across the websites including the development and launch of Mobile Apps for the brands.
• Lead the international rollout and localisation of the website across Europe, North and South America and APAC.
• Progress AI capabilities to drive the customer experience and resource efficiencies.
• Encourage collaboration across teams, especially with brand and creative teams, to ensure timely product requirements.
• Stay up to date with ecommerce innovations, online retailing trends, and logistics that could impact trade performance.
Leadership
• Lead the team to create omni channel thinking through business wide communication that builds digital knowledge and understanding.
• Influence positively around the business to create engagement for the ecommerce vision.
• Engage and motivate all team members to deliver extraordinary results.
• Works in collaboration with the Heads of to run the week-to-week business.
• Ensures succession in all key roles through spotting talent, nurturing it and making sure the best people are in roles.
• Develop and drive execution of a profitable e-commerce trading plan across all categories and sales channels.
  
  5+ years' experience in online trading/merchandising, including team leadership.
• Committed to creating a culture where people thrive and be the best they can be.
• An experienced leader who creates positive and productive team environments.
• Skilled influencer of teams and stakeholders across functions is critical.
• Commercial acumen to unlock customer and trading outcomes.
• Proficiency with major ecommerce platforms, tools, and backend systems, Shopify experience would be ideal.
• Experience of leading onsite optimisation.
• Experience in international group trading.
• Data-driven and highly analytical approach.
• Strong verbal and written communication skills, able to influence at all levels.
• Experience of working in an agile manner through KPIs.
• Strong decision-making and organizational skills with excellent time management.
• Comfortable working in a fast-paced, deadline-driven environment.
• Detail-oriented with strong attention to accuracy.
  
  We were recently recognised as one of the Top 5 employers in Retail (Best Companies) but are keen to improve on this position year on year, our goal is to be the best retailer to work for. We aim to better inform our colleagues and customers to join us in our commitment to making a meaningful impact on our local communities, our Pavers Foundation has donated £2.5m to date, and we see this role as instrumental in working closely with the Foundation team to continue to change lives, by donating to charities and causes close to the hearts of all our colleagues.
We are passionate about providing comfort and happiness to our customers, and we make sure to employ people who are as passionate as we are. We always look for happy, confident, upbeat people, and we provide great jobs in a supportive family environment for them. We know that without our colleagues there is no business, and so the better we look after you, the better service you will provide our customers. We always try and do the right thing by our people. Pavers are Carbon Neutral, and we are currently undertaking a significant expansion and modernisation of our York head office.

Salary: £Competitive depending on experience plus
• Generous Staff Discount
• Hybrid working options (ideally 3 days on site weekly)
• Long Service Awards
• Holiday Entitlement (increases with service)
• Company Contribution Pension
• Death in Service benefit
• Annual discretionary bonus scheme
• Private Medical Insurance
• Access to RetailTRUST (Wellbeing Support)
• Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme