Head of Generative AI Innovation

ITV is seeking an innovative and visionary leader for the role of Head of Generative AI Innovation. This position will drive the strategy and execution of AI-driven transformation across both ITV Studios and ITV's streaming services (ITVX). The successful candidate will lead the exploration, development, and deployment of cutting-edge generative AI technologies that will shape the future of content creation, streaming experiences, and operational workflows.,

• AI Strategy Development: Develop and lead ITV's comprehensive generative AI strategy, ensuring alignment with both Studios' production needs and ITV's streaming objectives.
• Creative AI Innovation: Spearhead AI-driven innovations in content creation for TV shows, films, and digital-first content across ITV Studios and ITVX. Implement tools like AI-generated ideation, character development, and enhanced production graphics.
• Streaming Personalisation: Leverage AI to enhance viewer experiences on ITVX through advanced content recommendations, personalised streaming interfaces, and dynamic metadata enrichment.
• Operational Efficiency: Collaborate with data and tech teams to implement AI solutions that optimise back-end workflows, from content tagging and categorisation on ITVX to automating production schedules at ITV Studios.
• Team Leadership: Build and lead a high-performance team of AI experts, developers, and researchers. Foster a culture of creativity, collaboration, and continuous innovation within the Generative AI unit.
• Cross-Departmental Collaboration: Partner with key stakeholders across Creative Development, Marketing, Data & Insights, and Engineering teams to scale AI capabilities across the company.
• Emerging Tech Integration: Identify and incorporate the latest advancements in AI, machine learning, and generative technologies to enhance creative output and operational efficiency.
• Thought Leadership: Act as ITV's representative in AI forums, conferences, and media. Drive awareness of the company's AI initiatives and maintain a competitive edge in the rapidly evolving AI landscape.
  
  Demonstrated experience in applying AI/ML technologies, with a strong focus on generative AI.
• Proven ability to implement AI-driven solutions in both creative environments (content creation, production) and digital/streaming platforms (personalisation, user experience).
• Strong leadership experience, with the ability to manage cross-functional teams and complex projects across diverse business units.
• Deep understanding of the media and entertainment industry, including emerging AI trends in content development and digital streaming.
• Ability to align technical AI capabilities with business goals and deliver tangible, measurable outcomes.
• Excellent stakeholder management skills, with the ability to communicate complex AI concepts to both technical and non-technical audiences.
Other things we're looking for (key criteria)
• Experience with AI-powered tools for streaming services, such as recommendation engines, dynamic metadata enrichment, and personalised content experiences.
• A passion for merging creative content production with cutting-edge AI technology.
• Ability to work in a fast-paced, forward-thinking environment, driving innovation and leading multiple projects simultaneously.
  
  Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people. Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.


• Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life