Head of Marketing
Vacherin Ltd., City of Westminster
Head of Marketing
£75000
Vacherin Ltd., City of Westminster
- Full time
- Permanent
- Onsite working
Posted 2 weeks ago, 6 Dec | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: 96e3a97126254e77b78b6522ba74ff73
Full Job Description
Position Overview: The Head of Marketing will be responsible for driving Vacherin's marketing initiatives, focusing on brand evolution, digital engagement, and strategic content creation. This role demands a seasoned marketing professional with a proven track record in the food and beverage sector, particularly within contract catering or hospitality. The ideal candidate will demonstrate strong leadership, strategic thinking, and a creative mindset, capable of managing multiple stakeholders and enhancing the company's market presence. A keen interest in the latest food and beverage trends across London and beyond is essential. Key Responsibilities:
- Brand Evolution and Rollout: Lead the ongoing brand development project and rollout of brand assets
- Social Media Management: Develop and execute social media strategies for LinkedIn and Instagram
- Website Management: Oversee updates to the company website, ensuring content is current and reflective of the brand
- Quarterly B2C Marketing Packs: Create content and roll out quarterly B2C marketing packs: Create content and roll out quarterly B2C marketing packs
- Marketing Calendar Management: Drive and deliver the marketing calendar, working with design, procurement, operations, and food development
- Quarterly B2B Company Newsletter: Curate a quarterly B2B company newsletter
- Event Support: Collaborate with the food and operations team to help curate the annual company-wide events programme
- Design Development of Consumer-Focused Propositions: Support the food team in the development of new food propositions annually
- Design and Onsite Support: Provide ongoing design support for onsite teams and the internal design department
- Focus on London Food Scene: Maintain a keen interest in the latest food and beverage trends across London and beyond Additional Responsibilities:
- Strategic Marketing Planning
- Industry Presence and Press Relations
- Process Improvement and Strategic Insight
- Contract Mobilisations
Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred. - Proven experience in a senior marketing role within the food and beverage, contract catering, or hospitality industry.
- Strong project management skills with experience managing multiple stakeholders.
- Exceptional strategic thinking and creative problem-solving abilities.
- Excellent communication and interpersonal skills.
- Proficiency in digital marketing tools and platforms.
- Demonstrated ability to lead and inspire a team. Personality Traits:
- Proactive and results-oriented with a passion for innovation.
- Strong leadership presence with the ability to influence and engage stakeholders at all levels.
- Creative and forward-thinking, with a keen eye for detail.
- Adaptable and resilient, capable of thriving in a fast-paced environment.
- Collaborative and team-focused, with a commitment to fostering positive relationships.
About Vacherin: Vacherin is a leading London-based contract caterer renowned for delivering exceptional food and hospitality services across various corporate settings. With a strong emphasis on creativity, sustainability, and client-centric service, Vacherin has consistently set industry standards since its inception in 2002. Vacherin continues to expand its footprint, delivering innovative dining experiences and maintaining a robust presence in the competitive London market.
Working with Vacherin has its perks! People are at the heart of everything we do, so we've developed a range of benefits to keep you happy. - Personal Development and Training opportunities
- Life assurance scheme
- Pension scheme
- Holiday allowance
- Private medical eligibility
- Eye care
- A great wellbeing strategy - including access to our Employee Assistance Programme, salary finance
- Family friendly support
- Regular social events and communication with our leaders
- A holiday purchase scheme
- Volunteering days
- Professional subscriptions
- Recognition schemes and people awards
- Long service awards
- Access to some great high street discount vouchers Vacherin officially formed part of CH&CO Catering Group Ltd in 2021.
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