Head of Marketing (D2C)

We're now recruiting a Head of Customer Marketing (D2C) to be responsible for the acquisition, engagement and analysis of customers across the AJ Bell retail platform, taking ownership for the deployment of the company's acquisition strategy, with a lens on delivering excellent customer outcomes and marketing budget. Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks. Working directly with the Head of Brand and Marketing Director, the role requires an excellent understanding of brand, marketing and customer behaviours in a digital marketing environment. The position is a strategically senior role, leading the setting of acquisition budgets, communication with customers, deployment of marketing spend and analysis of customer data whilst providing leadership of the retail customer team. What does the job involve?

• Overall responsibility for creation and deployment of customer acquisition budgets
• Responsibility for retail customer communications strategy, with a focus on giving clear and accurate information
• Leadership of retail customer team
• Deployment of marketing spend to achieve agreed customer acquisition and cross-sell targets
• Analysis of customer behaviour trends, including presentations to executive management and Board
• Ownership of media buying agency relationship
• Ownership of internal relations with Brand, Product, Strategic Partnerships and Strategic Planning & Governance
• Interaction with Strategic Partnerships on customer pricing and retention strategies
• Supporting and enabling the business to deliver good outcomes for retail customers by helping achieve any regulatory requirements, including consumer duty.
Key Responsibilities:
• Execution of customer acquisition strategy, in line with regulatory requirements
• Working with Brand to maximise new funded customer conversions
• Delivery of customer communications
• Management of customer marketing team
• Reporting and development of customer behaviour models
• Participation in senior management function for D2C platform
• Creation and delivery of MI reports for areas of responsibility
About you:
• Ability to acquire customers effectively in a heavily regulated environment
• Excellent knowledge of customer marketing techniques in a digital marketing setting
• Strong leadership skills and ability to drive results against agreed budget envelopes
• Ability to negotiate effectively with external parties
• Effective management of internal relationships across both D2C and Advised platforms
• Ability to anticipate trends in customer needs
• Excellent statistical knowledge and ability to communicate complex data effectively
• Strategic planning skills
What we offer:
• Starting salary of £90,000 - £110,000 (DOE)
• Generous holiday allowance increasing up to 31 days with service, plus bank holidays
• Casual dress code
• Discretionary bonus
• Contributory pension scheme
• Buy as you earn share scheme
• Free annual share scheme
• Enhanced maternity/paternity scheme from day one
• Bike loan
• Season ticket loan portal
• Discounted PMI and Dental
• Free gym
• Paid volunteering opportunities, free social events and more
  
  Ability to acquire customers effectively in a heavily regulated environment
• Excellent knowledge of customer marketing techniques in a digital marketing setting
• Strong leadership skills and ability to drive results against agreed budget envelopes
• Ability to negotiate effectively with external parties
• Effective management of internal relationships across both D2C and Advised platforms
• Ability to anticipate trends in customer needs
• Excellent statistical knowledge and ability to communicate complex data effectively
• Strategic planning skills
  
  Starting salary of £90,000 - £110,000 (DOE)
• Generous holiday allowance increasing up to 31 days with service, plus bank holidays
• Casual dress code
• Discretionary bonus
• Contributory pension scheme
• Buy as you earn share scheme
• Free annual share scheme
• Enhanced maternity/paternity scheme from day one
• Bike loan
• Season ticket loan portal
• Discounted PMI and Dental
• Free gym
• Paid volunteering opportunities, free social events and more