Head of Marketing - Energy Trade Fair & Conference

To oversee all aspects of marketing activity for a flagship energy event at a product and corporate level, to collaborate on strategy, execute the defined marketing plan, manage the day-to-day delivery of the marketing team and establish best practice marketing., Oversee the event corporate marketing activity including branding

Plan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the senior vice president and vice president

Produce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans

Provide integrated marketing support for the exhibition /sponsorship/delegate sales teams when required

Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses

Manage PR Consultancies to fulfil an international PR plan

Manage, develop and maintain all product websites

Produce effective advertising, marketing and sales collateral for all products including copywriting, design, production. Includes checking every EDM, brochure, adverts, web pages etc for correct spelling, grammar and key messaging.

Develop relationships with trade associations, media, regulators and industry organizations to foster support for events

Database management, development and list sourcing

Develop, negotiate and fulfil contra agreements with media partners, associations and supporters

Liaise with all team members and stakeholders on items containing event branding

Attend meetings with key event partners associations, sponsors, media

Monitor competitive activity and attend competitor events when required

Manage our participation at competitor events when required

Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.

Assist the event management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groups

Oversee development of the business online activities

Manage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.

Work closely with the marketing teams in UAE and Canada to pro-actively develop cross-promotional opportunities

The candidate what youll need:

Technical / Functional

At least 5 years year's demonstrable experience at marketing management level in events and / or B2B media

Degree educated/MBA desirable

Detailed knowledge of event marketing best practice

Knowledge of B2B exhibition and B2B publishing market

Understanding of data protection issues

Experience of developing an online strategy

Experience of auditing existing procedures and introducing new procedures

Appreciation of international cultures/foreign language

Ability to network and liaise with senior people/trade bodies and associations

Anticipation of market trends and proactive market involvement

Personal Attributes / Interpersonal

Communication excellent written English and verbal communication skills, report writing and presentation skills

Rigorous attention to detail, ability to review and write copy

Administration and Organisation

Time Management

Project Management: ability to oversee/manage multiple products

Detailed understanding of marketing principles

Ability to be part of and manage teams

Ability to work under pressure and to deadlines

Ability to work within a target driven marketplace

Self-motivated / Innovative / Creative

Good team working ethics

Competitive analysis

Lateral thinking

People management skills

Analytical skills

Availability to travel

Team player Work closely with all departments across the business

Empathetic Manager Build, coach and mentor a team to ensure they have the correct skill sets to fulfil their role to the high standards dmg set