Head of Product Management - Customer Acquisition

ASOS.com Ltd

Head of Product Management - Customer Acquisition

Salary Not Specified

ASOS.com Ltd, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 3 weeks ago, 29 Aug | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 295f9c0e69e44f1fb241aaa1c8fa695c

Full Job Description

As Head of Product, you'll be responsible for the product strategy and vision across our customer and partner acquisition stream. You'll drive high-quality traffic to the ASOS website and app and help unlock and build solid partner relationships.

Your strategic vision will reshape how we measure, target, and build sustainable growth as a core part of the customer lifecycle, helping us get the best ROI out of our marketing spend.

  • Set and own the Customer & Partner Acquisition marketing vision, mission, outcomes and roadmap to align with Digital Product Management product delivery vision and strategy

  • Drive ideation of the product vision and strategy for our customer stream

  • Accountable to the executive leadership team for the overall performance of our marketing effectiveness and the scalability of our digital products to attract and grow our base sustainably through the right traffic

  • Working with the executive team across the business (Chief Marketing Officer, Marketing and Growth director, Chief Product Officer, Chief Technology Officer) to ensure the roadmap and experience meets business needs.

  • Oversee the annual budgeting process by reviewing, amending and approving the budgets forecasted by the Product Managers and conduct quarterly budget reviews against actuals to identify cost over-runs, savings and allocate resources efficiently across the portfolio of products

  • Lead and oversee the performance of the product team. Continually coach and improve the Digital Product management leadership capability in the team to build the pipeline of future leaders and set external best practice standards within the team

    Digital Product at ASOS


  • We're embarking on an exciting digital transformation journey, evolving our Digital Product team and processes with a powerful new way of working that places our digital products at the heart of our business.

    We currently receive over 2.5 billion visits annually, over 23 million active customers, and over 50 million unique visitors monthly. This creates a highly committed and exciting environment with opportunities to develop best-in-class digital products.

    We're looking for a product leader who will drive us forward to become one of the world's best and most innovative product teams.