Head of Product Marketing

As a key leader of the Portfolio Marketing team, this role is integral for the business, helping evolve our go-to-market strategies by working cross-functionally with our lines of business and product teams.

This leader will be responsible for the position and marketing of our solutions. This role requires deep knowledge of B2B product marketing strategy, a thorough understanding of our brand, the market and customer challenges, and the needs of our customers. This leader will drive our go-to-market strategy for new products and deliver compelling messages that put our customer at the forefront.

• Translate the business objectives, market opportunities, and portfolio of offerings into a formal, cohesive go-to-market strategy


• Partner with leaders across the business (e.g., sales, product, marketing, and customer success) to design an aligned set of strategies, tactics, and resources that achieve business objectives


• Understand buyer and customer needs, market trends, and the competitive landscape


• Build the go-to-market plan to support and grow the portfolio of offerings, including prioritising and aligning target audiences, developing effective messaging, and planning campaign strategy


• Create a revenue enablement plan and oversee marketing contributions to drive buyer- and customer-facing role adoption of the portfolio


• Oversee launch planning for new offerings - including an BU-wide process and template - that incorporates products, solutions, and services where applicable


• Oversee internal resources and external agencies tasked with creating effective content for interactive, campaigns, and sales enablement


• Provide leadership, direction, and mentoring to guide the product marketing staff in their day-to-day activities


• Conduct routine assessments of the organisation's go-to-market processes and address gaps in performance
  
  The ideal candidate possesses the business and commercial depth along with the product marketing expertise. Additionally, the candidate will bring excellent organisational, communication and interpersonal skills to inspire our teams, rapidly establish trust amongst a diverse set of stakeholders and execute effective growth strategy to drive incremental pipeline.
  
  Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.


We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com, Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Experian Careers - Creating a better tomorrow together

Find out what its like to work for Experian by clicking here


• Hybrid working


• Great compensation package and discretionary bonus plan


• Core benefits include pension, bupa healthcare, sharesave scheme and more


• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.