Head of Product Marketing

As crucial part of the Portfolio Marketing team, this role is important for the business, helping evolve our go-to-market strategies by working with our lines of business and product teams. Reporting into the Director of Product Marketing you will manage the position and marketing of our solutions. We ask that you have knowledge of B2B product marketing strategy, an understanding of our brand, the market and customer challenges, and the needs of our customers. You will lead our go-to-market strategy for new products and deliver compelling messages that put our customer at the forefront.

• Translate the our goals, market opportunities, and portfolio of offerings into a formal, cohesive go-to-market strategy
• Partner with leaders across the business (e.g., sales, product, marketing, and customer success) to design an aligned set of strategies, tactics, and resources that achieve our goals
• Understand buyer and customer needs, market trends, and the competitive landscape
• Create a revenue enablement plan and oversee marketing contributions to lead buyer- and customer-facing role adoption of the portfolio
• Oversee launch planning for new offerings - including an BU-wide process and template - that incorporates products, solutions, and services where applicable
• Oversee other teams and external agencies tasked with creating content for interactive, campaigns, and sales enablement
• Provide leadership, and mentoring to guide the product marketing staff in their daily activities
  
  You have the business and commercial depth along with the product marketing expertise. Additionally, you will inspire our teams and establish trust amongst a diverse set of partners and build growth strategy to lead incremental pipeline.
  
  Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com


• Hybrid working
• Great compensation package and discretionary bonus plan
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why. Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Experian Careers - Creating a better tomorrow together Internal Grade C