Head of SEO

SEO is the foundation of Time Out's online audience, and we're looking for a visionary leader to take our search strategy to the next level. As our Head of SEO, you'll play a key role within the business, working with teams around the world and spearheading an approach to search that not only drives traffic, engagement and overall audience growth but also ensures that SEO optimisation is baked into everything we do.

You'll be in charge of a talented team of SEO managers and responsible for their development, ensuring they have the systems and processes they need to provide actionable SEO guidance to teams around the world. You'll also be our go-to expert on SEO best practices, using the latest industry trends along with competitor analysis and emerging AI opportunities to ensure our various search strategies remain effective.

Naturally, you'll be comfortable working with data, using your analytical skills to review site performance and translate that into clear summaries for stakeholders at all levels of the business. You'll also play a crucial role in supporting other teams such as Social, Affiliates and Product when needed, whether it's the launch of a new franchise partnership or the development of a new product.

Above all else, you'll be a passionate advocate for SEO, making sure Time Out is at the forefront of an ever-changing digital landscape.

The role is a key one within Time Out's newly-created Audience Growth & Strategy team - a dynamic unit that is central to ensuring the continued and rapid growth of Time Out's audience across all our channels.

Responsibilities

• Develop and implement a comprehensive SEO strategy aligned with Time Out's global KPIs, including content optimisation, technical SEO and support for affiliate teams.


• Lead and mentor a team of three SEO managers, creating a centre of excellence and ensuring best practices are communicated and followed to ensure our goals are met.


• Manage the framework that ensures editors receive regular guidance on what content to create and update in response to SEO opportunities on a daily, monthly and ad hoc basis.


• Monitor and analyse site performance using tools including Google Search Console, GA4, SEMrush and Similarweb to provide regular reports and insights for editorial teams and senior stakeholders.


• Conduct competitor analysis to stay ahead of industry trends and adjust strategies accordingly.


• Stay abreast of the latest SEO trends, algorithm changes, AI developments and best practices to ensure Time Out remains competitive in search rankings.


• Oversee and advise on technical SEO to enhance site performance and user experience.


• Work closely with the product, engineering and UX teams to ensure SEO best practices are factored into new product developments and Time Out's overall site structure.


• Provide strategic insights and keyword analysis to support new site launches and franchise partnerships.


• Support social teams in keyword research for TikTok, YouTube and any new platform launches.
  
  Expert in organic search, Google News, Top Stories and Google Discover, and well-versed in technical SEO.


• Strong understanding of Google Search Console, GA4 and third-party tools (SEMrush, Similarweb, Screaming Frog). CMS familiarity would be a bonus.


• Deep experience in data analysis with the ability to translate data into clear, actionable strategies for a range of different teams, including editorial, affiliates and product.


• Demonstrated experience in managing and developing a team.


• Excellent written and verbal communication skills, with the ability to explain SEO concepts to non-technical stakeholders and different teams around the business.


What we look for in a candidate

Time Out is a company filled with individuals as diverse as the cities we are in and cover. At the same time there are common characteristics and values we all share. To join our team, you'll want to…


• Be commercially astute


• Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence


• Think globally


• Have excellent communication and relationship building skills


• Have a high sense of ownership, urgency and drive


• Be a team player
  
  At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.


About Time Out Group plc

Through Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.

Time Out Media's multiple digital and physical channels span websites, mobile, social media, video, audio and Live Events. Across these channels, Time Out distributes its high-quality content - curated and created by a global team of local expert journalists - around the best food, drinks, culture, art, music, theatre, travel and entertainment in 333 cities and 59 countries. The Company is giving international, national and local brands and businesses the opportunity to connect with this global reach and strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.

Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences - based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly turning into one of the most popular destinations in the city. The success of Lisbon brought further expansion and the portfolio currently includes eight Markets:
in addition to Lisbon, there are sites in New York, Boston, Montreal, Chicago, Dubai, Cape Town and Porto. More Time Out Market locations are in the pipeline as the global expansion continues.

Time Out is headquartered in London (United Kingdom) and listed on London's AIM stock exchange, trading under the ticker symbol 'TMO'.

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world's greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It's our expertise, authenticity and collaboration that make us successful and a unique team.