Head of Website Content Strategy

We are seeking a dynamic, innovative and experienced Head of Website Content Strategy to take Time Out's global website editorial content planning, creation, and management efforts to the next level. As the Head of Website Content Strategy, you will be responsible for shaping and executing Time Out's content strategy across our global website platforms. You'll work to ensure that content drives user engagement, growth, and revenue, while reflecting Time Out's brand values. This strategic role combines a deep understanding of editorial content with strong digital product knowledge to optimise the performance of our websites, increase traffic, and enhance the user experience. In this role, you will be responsible for working in partnership with Time Out's senior content leadership team to develop a comprehensive website content strategy - achieved with a deep understanding of how audiences in the entertainment, travel and lifestyle spaces are using websites now and will do in the future. You will work closely with the Global Chief Content Officer, Content Directors and the Director of SEO, and with other teams, especially the Technology team, as we rapidly develop Time Out's digital platform to thrive in the age of social-first publishing and AI. The outcome will be a dynamic website content strategy which all content teams across our O&O and Franchise network will work from and which will constantly evolve in line with changing audience and business needs. The successful candidate will also be instrumental in driving forward Time Out's ambition to present its two business divisions, Media and Market, as one brand via its multi-platform content. Key Responsibilities: Content Strategy and Development:

• Lead the global website content strategy, ensuring it aligns with Time Out's business goals, audience needs, and brand vision.
• Work closely with editorial, marketing, and product teams to define and implement content roadmaps that support new initiatives, campaigns, and product launches.
• Ensure content is optimized for various platforms, including desktop and mobile, while adhering to SEO best practices.
• Identify trends, gaps, and opportunities in the market to help Time Out stay ahead of competitors in the digital content space.
Data-Driven Optimisation:
• Use data analytics tools (Google Analytics, SEO platforms, etc.) to assess content performance, identify areas for improvement, and guide content decisions.
• Regularly track and report on key content metrics such as page views, time on page, bounce rate, and conversion rates to measure the success of initiatives.
• Conduct audience research and competitor analysis to refine the content strategy based on user behavior and preferences.
Content Monetisation and Partnerships:
• Develop strategies to support content monetization efforts, including sponsored content, affiliate marketing, and ecommerce integration.
• Work closely with the sales and partnerships teams to ensure content meets commercial goals while maintaining editorial integrity.
• Explore opportunities to expand Time Out's content offerings, such as video, audio, and new interactive formats, to engage diverse audiences.
User Experience (UX) and Innovation:
• Champion a user-first approach, ensuring content is engaging, accessible, and aligned with the needs and preferences of Time Out's diverse global audience.
• Collaborate with UX/UI teams to improve the overall user journey, including content layout, navigation, and design.
• Stay informed of the latest trends and innovations in digital content, tools, and technology, and implement new solutions to keep Time Out's websites competitive.
The successful candidate must be comfortable working across time zones and navigating a global business with global, regional and local emphases. The successful candidate will work closely with the Global Chief Content Officer to ensure that all the above is planned and executed to align with Time Out's overall global Content Strategy. Above all, the successful candidate must be excited by the possibility of reaching more people in more places more meaningfully with Time Out's content and excited about collaborating with multiple teams and individuals to make that mission real.


• Minimum Degree level training in a related field
• Experience of working for at least seven years in a staffed digital media environment, with at least three years in a senior role focusing on website editorial content
• Proven track record of leading successful content strategies that drive growth, engagement, and revenue.
• Strong understanding of SEO, content management systems (CMS), data analytics, and user experience best practices.
• Excellent project management skills with the ability to juggle multiple priorities in a fast-paced environment.
• Deep understanding of how to balance editorial integrity with commercial objectives.
• Experience working in media, lifestyle, or entertainment sectors is highly desirable.
• Strong communication and interpersonal skills, with the ability to work across multiple teams and global markets.
  
  At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group plc Through Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience. Time Out Media's multiple digital and physical channels span websites, mobile, social media, video, audio and Live Events. Across these channels, Time Out distributes its high-quality content - curated and created by a global team of local expert journalists - around the best food, drinks, culture, art, music, theatre, travel and entertainment in 333 cities and 59 countries. The Company is giving international, national and local brands and businesses the opportunity to connect with this global reach and strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust. Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences - based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly turning into one of the most popular destinations in the city. The success of Lisbon brought further expansion and the portfolio currently includes eight Markets: in addition to Lisbon, there are sites in New York, Boston, Montreal, Chicago, Dubai, Cape Town and Porto. More Time Out Market locations are in the pipeline as the global expansion continues. Time Out is headquartered in London (United Kingdom) and listed on London's AIM stock exchange, trading under the ticker symbol 'TMO'. Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world's greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It's our expertise, authenticity and collaboration that make us successful and a unique team.