Image Licensing Manager

Image & Film Licensing Department
IWM's multimedia collections cover all aspects of conflicts in which British, Commonwealth or former Empire countries have been involved since the start of the 20th century, including photographs, artworks, oral history recordings and film. The Image & Film Licensing department is responsible for granting reproduction rights and supplying digital assets to creative professionals working across all media sectors, from publishing to broadcast. We have ambitious plans to continually develop our licensing business by optimising the customer experience, increasing access to our digitised collection, and building new revenue opportunities.
Key duties
You will be expected to work independently as well as across different teams in order to contribute to and deliver the priorities of IWM - using your knowledge, skills, talent and potential to the best of your ability.
You will focus at all times on delivering excellent customer service, ensure value for money at all times while being professional, courteous and demonstrating the behaviours and attributes expected of all IWM employees. You will also adhere to all corporate standards, and use corporate systems as directed to ensure consistency of service, brand and operational standards.
You will be expected to work across departments effectively, working with individuals, partners and where appropriate volunteers.
To identify and implement learning and development needs for both yourself and your team, including volunteers, if appropriate.
In addition, your duties will include:
Line management for team

• Overseeing recruitment and training of team members, identifying knowledge gaps and sharing knowledge of processes and procedures, as directed by Head of Image & Film Licensing


• Leading the team day-to-day, being on-hand for feedback and guidance.


• Ensuring the highest standards of customer service are met, with enquiries delegated and responded to within an agreed timeframe.


• Ensuring that targets are met by holding regular check-ins to set objectives and monitor progress.

Business development and planning

• Maintaining relationships with key customers, ensuring the business potential with them is fully met.


• Keeping informed about industry trends and competitors for new opportunities to license our content.


• Actively seeking out and engaging with business development opportunities to achieve targets, by involvement in activities such as targeted email campaigns and pitches.


• Representing IWM effectively at networking events with comprehensive knowledge of our offerings.


• Working with senior management to support Digital Transformation projects and review our pricing structure, ensuring they are delivering the best needs of the business.


• Managing relationships with key departments across IWM, including Curatorial, Visual Resources, Customer Service, Press, Brand Licensing, Partnerships, Publishing.

Reporting

• Providing weekly, monthly and quarterly reporting on business activities for image licencing matters, communicating sales forecasts, revenue generated and pipeline.


• Monitoring, identifying and developing areas for improvements in business growth, revenue generation, customer service quality and efficiencies.

Customer service, administration and account management

• Facilitating the access, supply, and licensing of digital assets to media professionals.


• Responding promptly to copyright and licensing enquiries, with excellent customer service.


• Providing research assistance by developing a good knowledge of collections, offering tailored image solutions, and educating clients on search tips, consulting with curators as required.


• Ensuring that invoices are raised promptly, and that any overdue accounts are chased.


• Supporting Finance with allocation of payments, estimating accrued payments and accurately completing tax and other finance forms.


• Working across departments to arrange digitisation of museum objects for client requests.


• Negotiation of fees relating to the use of IWM digital assets, ensuring customers are aware of IWM licensing policies and T&Cs, maintaining a general awareness of copyright law in relation to images.


• Assisting other departments in their use of IWM material (checking copyright)