Individual Giving Manager

As the Individual Giving Manager, you will play a pivotal role in the planning and implementation of our individual giving programme of fundraising and activities, aimed at individuals. It will be the Individual Giving Managers responsibility to generate significant income through individual gifts, campaigns and appeals, regular giving, in memoriam giving, lottery and legacies, and to increase activity and income from these sources. Your primary focus will be on recruiting new donors, retention through a gold standard supporter journey and income growth for these vital areas of fundraising, all while leading a dedicated team. You will be responsible for delivering innovative and creative appeals as well as supporting the fundraisers responsible for in-memory and donor acquisition to achieve their targets and objectives. Individual Giving is a growing income stream for Birmingham Hospice, and this have been recognised by the Executive Team who are investing in this area, in particular regular giving and legacies. If you are a focused and driven individual who enjoys creating new and exciting fundraising appeals and campaigns, then we want to hear from you, but more importantly you must have a passion for fundraising and hospice care and the ambition to grow income and increase donor recruitment and retention. You will work across the fundraising department, in a culture of innovation and collaboration, to meet overall fundraising objectives., Income Generation and Campaign Management

• Work with the Senior Fundraising Manager to inform and implement an individual and in-memory giving strategy, creating new initiatives to achieve income targets and year on year growth.
• Work with the Senior Fundraising Manager to inform and implement a legacy marketing and administration plan and deliver efficient legacy administration.
• Support the Senior Fundraising Manager in setting budgets and achieve income targets and objectives as outlined in the annual operational plan.
• Plan, manage and deliver innovative campaigns and appeals that support donor acquisition, donor development and generate income in line with targets.
• Represent Birmingham Hospice to TLC Lotteries. TLC Lottery is jointly owned by Birmingham Hospice, Acorns Childrens Hospice and Focus Birmingham with all proceeds shared equally between them.
• Continually test and learn across campaigns to improve performance, consistently looking to improve ROI and lifetime value of donors.
• Report on activity regularly to the Senior Fundraising Manager via 1-1 meetings, written reports and full participation in team meetings.
• Use experience and sector knowledge to make recommendations to the Senior Fundraising Manager for income contingency plans and new income generating activity
• Ensure the effective recording and utilisation of fundraising data, supporter information and communications via our database systems - Donorflex.
• Ensure all regulatory and legal requirements and best practice are followed at all times.
• Provide expertise and guidance on all matters relating to gift aid, including maximising income and work closely with the finance processing team to ensuring gift aid declarations are accurately made and stored
• Manage stock control and utilisation of all fundraising collateral and merchandise and work closely with the Fundraising Marketing Manager and Head of Communications & Marketing to ensure campaigns have appropriate fundraising resources and impactful and inspiring supporter and patient stories.
Supporter Management
• Develop, implement and monitor a gold standard supporter journey and enhanced stewardship for individual and regular givers, and in memory donors.
• Ensure every regular giver is welcomed and thanked for their support, and that every family fundraising in memory is stewarded as a continuation of our care.
• Create an impactful communication plan for engaging with regular givers, tribute fund holders and memory leaf subscriptions to minimise attrition and increase the average lifetime value of donors.
• Seek out opportunities to grow your own portfolio of high net worth and influential individuals to grow our supporter numbers.
• Ensure equality and diversity is celebrated and considered for all aspects of the gold standard supporter journey.
Leadership and Management
• Manage own workload to deliver on set objectives, KPIs and income targets.
• Be an effective and supportive line manager to the Donor Acquisition Fundraiser and In-Memory Fundraiser, providing clear objectives and KPIs and conducting monthly 1-1s.
• Inspire multiple internal stakeholders to support appeals and campaigns, ensuring that all key stakeholders are engaged and have a clear understanding of their contribution.
• Be visible amongst our clinical and corporate teams to encourage and build a fundraising culture, particularly around in memorial giving at Birmingham Hospice.
• Monitor KPIs to ensure the health of the supporter database and success of individual giving campaigns.
Brand Development and Reputation
• Adhere to and promote Birmingham Hospice brand, following brand guidelines and marketing SOPs.
• Identify opportunities for publicity and produce promotional materials to support new and existing supporter activity and campaigns.
• Manage external agency and supplier relationships in conjunction with fundraising marketing and ensure all work delivered by third party organisations remains on brand and in line with our charity values.
• Keep up to date with developments and trends in fundraising and use this insight to develop our portfolio to ensure it is engaging and competitively positioned.
Expectations
• Work flexible hours including evenings and weekends when required.
• Ability to travel to external meetings
• Ability to work across both hospice sites
• Assist at fundraising events and activities where appropriate and necessary
• Undertake any other duties as may be required by the Senior Fundraising Manager and / or Income Generation Director.
  
  We are seeking an experienced candidate with a great understanding and knowledge of individual giving, who shows great leadership skills and the ability to collaborate across teams to maximise opportunities to achieve organisational growth., Significant fundraising experience in individual giving, in-memory fundraising or supporter experience.
• Line management experience which includes experience of setting and monitoring objectives, KPIs and conducting 1 to 1s and appraisals.
• Experience of data segmentation and analysis.
• Experience of running fundraising appeals or direct marketing campaigns.
• Demonstrable experience of setting and delivering an income target and expenditure budget.
• Significant experience of donor stewardship.
• Knowledge of fundraising databases.
• Awareness of third sector fundraising streams and the complex charity
• fundraising climate.
Desirable
• Previous use of DonorFlex database.
Personal skills and attributes Essential
• Ability to manage multiple, sometimes conflicting, priorities.
• Advanced IT skills.
• Impact focused and results driven.
• Evidence of highly developed written and verbal communication skills.
• Numeracy skills to manage budgets and targets.
• Ability to manage a complex and demanding workload.
• Operate with high levels of integrity.
• Listens to and shares information, opinions and ideas.
• Has personal resilience and emotional intelligence to deal with occasional exposure to the emotional situations of our patients, families and carers before and after bereavement.
• Some flexibility around work location and hours in order to support the wider fundraising team across both hospice sites., Educated to A level or equivalent in a relevant area or specialist underpinning theoretical knowledge supported by extensive relevant practical experience.
• Evidence of CPD.
Desirable
• IoF Fundraising qualification.
• Marketing qualification.
  
  Birmingham Hospice provides expert palliative and end of life care for people and their families living with life-limiting illnesses.
We believe that all people in Birmingham should have access to the best specialist care and support - when, where and how they need it. Our vision is a future where everyone with a life-limiting illness will live and die with dignity and in comfort. Our mission is to enable more people from all communities to access the care of their choice at the end of life. During a recent CQC inspection our sites have been rated outstanding, with independent health care regulators highlighting that colleagues and services are caring, responsive and well-led. Our outstanding teams are passionate about providing the very best care, and patients and their loved ones are at the heart of everything we do.

Our values of kindness, respect, innovation, togetherness, positivity and openness are at the centre of who we are, what we do and how we behave. We pride ourselves on being an inclusive, welcoming, caring and supportive team. Were offering a competitive salary, with generous holiday allowance, a contribution pension scheme, and a commitment to investing in our people through employee benefits and ongoing professional development.