Individual Giving Product Marketing Manager
Cancer Research UK, Stratford, Greater London
Individual Giving Product Marketing Manager
Salary not available. View on company website.
Cancer Research UK, Stratford, Greater London
- Full time
- Permanent
- Onsite working
Posted 3 days ago, 18 Oct | Get your application in today.
Closing date: Closing date not specified
job Ref: 8e2f6fe35cdf45088440f31a0f9640ac
Full Job Description
- Supporting the IG Senior Product Marketing Manager to translate the Fundraising & Marketing operating plan and budget into a product marketing plan and budget for regular giving
- Managing the planning, set-up, delivery and analysis of integrated multi-channel campaigns that meet and exceed specific product KPIs
- Managing the content and creative production, ensuring campaign assets are fully aligned with Brand messaging and other communications themes
- Working alongside the Senior Manager to motivate the Executives and matrix manage specialist Digital Marketing & Delivery teams to deliver activity across channels
- Working with digital and data experts from across marketing and the wider organisation to improve communications
- Managing the continuous testing and analysis of campaigns, Please note we're not responsible for the content of job ads, as they're posted by the recruiter. We'll aim to resolve the reported issue and we'll use your feedback to improve the quality of our ads.
Significant experience translating marketing strategy into tactical delivery plans - Significant experience delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs
- Strong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns
- Relevant experience of marketing for regular giving, and strong understanding of Individual Giving products and audiences
- Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation
- Relevant experience of building positive working relationships and influencing others at all levels. Our organisation values are designed to guide all that we do. Bold: Act with ambition, courage and determination Credible: Act with rigour and professionalism Human: Act to have a positive impact on people Together: Act inclusively and collaboratively We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.