Influencer Marketing Manager

As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Manager to provide white glove service to diverse brands investing in influencer marketing campaigns as we expand our practice to the UK and EMEA. This person will be directly responsible for executing influencer campaigns from beginning to end, including but not limited to identifying, recruiting, negotiating, hiring and managing influencer partnerships. The Influencer Marketing Manager will support the client relationship, build customized campaigns and independently manage campaign deliverables, account strategy and execution.
The successful candidate will have strong experience in developing and managing successful, KPI-driven influencer marketing campaigns for consumer products and/or services companies. They will have working knowledge of the overall partner marketing landscape, including affiliate, and the ability to both develop comprehensive strategy as well as capably execute. The successful candidate will be a self-starter that can confidently plug in to any challenging situation with ease and can balance competing priorities well. As influencer marketing is a new service offering for Acceleration Partners, the Influencer Marketing Manager must be flexible, willing and able to pivot quickly, and excited to operate successfully in an intrapreneurial situation. This person will also have a history of working well with their peers, quickly establishing relationships easily and leading through influence., CAMPAIGN STRATEGY & EXECUTION Manages successful influencer campaigns by developing effective strategies and tactical plans for achieving clients goals and objectives. Prioritizes tactics to align with the clients goals and proactively adjusts goals when necessary. Conducts influencer casting, outreach, and negotiation. Leads the management of deliverables for content creators. Consistently demonstrates intellectual curiosity; challenging the status quo, regularly pitching new, or out of box influencer or campaign opportunities. Maintains a close pulse on relevant influencer industry trends and applies to strategy to optimize success where possible.
INFLUENCER RECRUITMENT & EDUCATION Serves as a trusted advisor to both clients and influencers. Equipped to field client questions and concerns regarding alignment of influencer partnerships, influencer strategy, the monetization of content, and the expected return on investments. Trains, coaches, and develops influencers as needed by providing education on the affiliate landscape and best practices for optimizing their success not only within the scope of a particular campaign, but within the larger scope of the affiliate channel. Proactively builds new relationships between AP and influencers that will serve to support the full scope of APs clients.
CLIENT SERVICE & COMMUNICATION - Consistently provides superior client service, acts as a point of contact, and escalates issues or key risks as appropriate. Works with teams to ensure client develops trust in our team by delivering client outputs and communications in the AP way. Develops and nurtures excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating.
REPORTING & ANALYSIS Uses data strategically and nimbly; all analysis or data shared to clients from team is consistently accurate and precise. Consistently draws relevant and accurate conclusions using data to identify trends, analyze campaigns, and provide client insights and recommendations to reach or exceed goals. Performs robust analysis of influencer campaigns using multiple data points such as engagement rate, earned media value, and conversion metrics to support recommendations to clients. Able to educate clients across all of these areas as well, if needed.
PORTFOLIO MANAGEMENT - Manages multiple campaigns with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Has full grasp of each clients' SOW, delivering what is due under terms; maintains ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and bringing solutions to resolve., BY 1 MONTH the Influencer Marketing Manager has formed strong relationships with 1 2 key client contacts and are the main point of contact for clients strategic and campaign questions. Influencer Marketing Manager has aligned with client on campaign goals and objectives, has a clear understanding of their target market and a strategy in place to execute the campaign. Influencer Marketing Manager has become familiar with APs tools and solutions and is equipped to conduct casting, recruitment and negotiation with prospective influencers.
By 3 MONTHSthe Influencer Marketing Manager is executing the day-to-day operations of multiple influencer campaigns with little guidance from their Associate Director. Challenging client or team situations are being managed with guidance from Associate Director, with Influencer Marketing Manager bringing a solutions-oriented approach to these situations proactively. Client data is regularly being analyzed and used strategically to optimize campaigns. Client accounts are being handled effectively and strategically, without dropping any balls, and clients are aware of and pleased with this outcome. Clients are being serviced profitably with AP targets, client KPIs being met, and an average 8.5 client rating is being upheld across campaigns.

The Influencer Marketing Manager is a remote, work from home position, as are all positions at Acceleration Partners (a structure central to our culture and our vision to change the work/life paradigm). Ideal candidates will reside in the UK. Some travel is required, for client meetings or other internal meetings, conferences, etc. Candidates must hold a valid passport and be able to travel internationally., Big picture, strategic innovative thinker with a strong go to market growth mentality
Exhilarated by managing change and comfortable with ambiguity and moving targets
Strong with data analysis, is easily able to pinpoint issues and opportunities within a data set
Translates data and insights into actionable next steps for clients
Ensures that influencer strategies and tactics have measurable results
Enjoys working in a fast paced, high performing environment
Likes to share and collaborate with peers in a remote environment
Passionate about the digital marketing industry and how influencer relates to the greater digital landscape
Display accountability, always meeting deadlines and keeping commitments
Hears and incorporate feedback from other team members, clients and partners
Possesses superior written and verbal communication skills
Possesses mature and measured judgment, and the ability to solve problems on their own
Has incredible attention to detail and is capable of multi-tasking and coordinating several projects at once
Has confidence, poise, and eloquence in client meetings and difficult situations
Thrives in a fast paced environment and enjoys bringing order to chaos
Prioritizes competing objectives and manages time with skill
Works independently with minimal supervision., 2+ years working for an influencer marketing agency and experience managing client relationships
Solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
Excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns
Working knowledge of attribution in digital marketing
Strong understanding of how influencer and affiliate marketing can work together
Tools (CreatorIQ, Grin, Izea, etc.) experience preferred, not required
Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience preferred, not required
Fluent in English. A secondary European language is a plus (German, Spanish, French, Dutch, or Italian preferred)
Bachelors degree or equivalent work experience
Ability to travel up to 15%
Advanced Excel capabilities and comfortable with formatting, formulas, customizing reports, etc.

Acceleration Partners is the worlds largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing. Serving over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok (to name a few) their diversified staff is creating whats next in the industry by building balanced portfolios of high-performing partnerships. As the only truly integrated global partnerships agency, Acceleration Partners prides themselves on being on the cutting edge of new industry developments, and leveraging their proven expertise to bring unique solutions to the most complex challenges for brands who aim for

100% remote work for everyone
Unlimited Paid Time Off
Summer & Holiday company-wide shut-down weeks in July and December
Volunteer and Birthday Time Off
Focus Fridays (no internal meetings)
Paid Parental Leave Benefits
Wellness, Technology & Education Allowance
Paid sabbatical leaves, donation matching, and more!!

Benefits may vary based on employment status or country location.
Acceleration Partners is committed to having a diverse and inclusive culture. We would particularly welcome applications from black, Asian and other ethnic minority backgrounds, LGBTQ candidates, and candidates with a disability or who are neurodivergent.