Insight Business Partner - Commercial

The Insight Business Partner supports the Commercial division, the team responsible for the majority of revenue generation. Revenue generation comes from advertising sales, brand partnerships, sponsorships and with an increasing focus on digital. The Insight Business Partner will be an expert thought-leader who, based on a deep understanding of business challenges, brings high-value & relevant data, innovative analysis & business insight across market, content, viewer, commercial to the Chief Revenue Officer and their Senior Leadership team. Their role is to translate it for those stakeholders and drive recommendations that challenge and enable Leaders to make profitable business decisions.

KEY RESPONSIBILTIES

• Negotiating & prioritising with a C-Suite stakeholder (Chief Revenue Officer) and their Senior Leadership to agree the value-add insights portfolio. The data and insight delivered, directly impacts the decisions made by C-suite Execs and Senior Leaders and consequently performance


• The highly effective, ongoing relationship management of designated C-suite & Senior Leaders business stakeholders, providing high-value, accurate, powerful intelligence & insight to challenge that enables their business decisions to achieve strategic objectives


• Most insight is directly sourced by Insight Analysts from existing in-house data sources and for rarer bespoke requirements, it may require liaising with the Specialist Insight team and in some cases commissioning it from an external research organisation


• The interpretation and translation of data relevant to the decision into insight outputs, breaking down complexity through storytelling to ensure easy understanding by the business stakeholder and easy business application to the decisions required.


• Negotiating an agreed portfolio of insight deliverables with Exec & Senior Leader stakeholders, managing the workstack, priorities and team capacity across Insight Analysts & Specialists and on occasion and on occasion project managing external suppliers of specialist research (eg Research Agencies) to deliver this portfolio


• Recommending to the Lead Insight Business Partner innovation of new approaches to insight based on new market and industry perspectives, data sets, analysis methods or modelling tools


• Identifying the required data path to meet the insight need & work collaboratively with other BP's, Insight Analysts & the Specialist team to source advanced expert research or analysis capacity


• Contributing ideas, options & solutions to the Lead BP and Head of Audience Insight to evolve the insight function's impact, value & capability


• Full line management responsibility for a team of 2-4 Insight Analysts to provide powerful evidence-based insight outputs building team capability, coaching and developing the team members to provide a best-in class service to the business.
  
  Experience of having supported a commercial division / commercial sales team, specifically where revenues were advertising based


• Insight capability - Proven track record and knowledge of insight provision and the activities that underpin strong insight & intelligence


• Business understanding - Good understanding of industry sector, competitor activity, business pressures, market & financial challenges & the key drivers to achieve the pivot to digital' strategy.


• Gravitas & confidence - Strong track record of engaging with C-suite/Senior Leaders and building long-term trusted relationships. Capabilities include personal confidence, emotional intelligence and capability to challenge, debate, innovate, advise and recommend solutions


• Influencing & storytelling - Proven ability to influence C-suite stakeholders, using problem-solving skills, the ability to translate complex data to clear messages and bring well considered, high value recommendations that drive profitable decision-making


• Collaboration skills -proactive ability to build a collaborative environment within the insights function and across the business to drive the best possible outcome


• Negotiation skills - strong persuasive skills to challenge leaders, drive wider perspectives and agree a deliverable outcome


• Appetite to innovate - keeping abreast of value-add and best in class insight methods, tools & techniques relevant to business challenges


• People management - experience of leading a specialist team to deliver an accurate, high quality and effective data service to Exec level stakeholders


• Project Management skills - experience in briefing and project managing external research agencies or internal specialist teams, and project managing delivery timelines
  
  Datatech is one of the UK's leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data. For more information, visit our website: www.datatech.org.uk