Insight Manager

4th Floor Creative is Sony Music Entertainment UK's in-house creative and strategy hub, which unites Brand Partnerships, Sync, Visual Creative, Digital and Audience Development (D&AD). The division works with Sony Music's iconic labels - including Columbia, RCA, Commercial Group, Ministry of Sound, Relentless, Insanity - to orchestrate best-in-class activations and amplify artist and brand stories to connect with a global audience. As the Senior Insight Manager within the Insight & Analytics team, you will play a pivotal role in deepening Sony Music's understanding of audiences and their relationships with our artists, from emerging talent to globally renowned icons. We are a hands-on team, and this role will be expected to lead both quantitative and qualitative research projects from end-to-end. We design, conduct, interpret, and present the majority of projects in-house, uncovering actionable insights that inform artist development, marketing strategies, partnerships, and fan engagement initiatives. Your expertise and delivery of audience research will equip teams across the business to reach new audiences and cultivate fandoms, inspiring culture moving concepts at the intersection of music, entertainment and technology.,

• Design, execute and evolve our large-scale quantitative research initiative that gathers robust data on audience demographics, behaviours, and preferences across a vast array of music, brand and cultural touchpoints
• Design and manage qualitative research projects, including focus groups, in-depth interviews, and ethnographic studies, to gain deeper insights into the emotional and cultural connections between fans and our artists
• Create and maintain comprehensive audience profiles and personas that are used across our labels to guide artist development and marketing strategies
• Stay abreast of cultural trends, marketing case studies, and emerging consumer behaviours that could have implications for our industry. Curate these insights into a regular international newsletter for internal stakeholders.
• Leverage the established principles and widen our application of behavioral science to deepen the understanding of fan behaviours and motivations, informing more effective marketing communications and artist engagement initiatives
• Continuously refine research methodologies to improve the accuracy, relevance, and impact of insights. Explore new research techniques and tools, including the use of social listening/analytics and experimental research approaches
  
  You have demonstrable hands-on research experience, ideally at an entertainment company or market research agency; diverse experience across these areas is a plus.
• You will have proven experience designing, planning, and executing complex research projects (leveraging qualitative and quantitative research methods) and owning them end-to-end.
• You will be able to evidence a strong ability to interpret complex data sets and extract compelling insights. You will likely have proficiency in tools such as SPSS, R, or similar for quantitative analysis, and a familiarity with qualitative analysis software and approaches.
• You will love and be curious about music. A varied taste and appetite for immersing in different genres and scenes is essential, as is a passion and literacy of wider culture ("high" and "low").
• You will exhibit an understanding of global cultural trends and regional market dynamics. It would be advantageous if you have experience conducting research across multiple markets and tailoring insights to support teams locally.
• You are a strong communicator and have great storytelling skills with experience turning data and research into actionable insights and socialising these across different departments (from marketing and content/creative to high-level executives).
• Music Industry Knowledge: You will have solid understanding of music industry dynamics, including audience behaviours, cultural trends, and the digital landscape
• You are an independent thinker who likes taking the initiative and approaches problem-solving with an innovative mindset; you focus on long-term solutions and making an impact across the business.
• You will process strong organisational skills with the ability to manage multiple research projects and stakeholder across different labels and departments simultaneously.
• You are an excellent collaborator; you will be keen to build strong partnerships within the Insight & Analytics department, adjacent teams, and with labels across Sony Music UK and internationally.
• Behavioral Science Expertise: You showcase a knowledge of, or at least being deeply curious about, behavioral science principles and their application to research and marketing would be highly advantageous in this role
  
  You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There's also time off over winter break