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Interim Head of GTM UK

The Trainline, City of Westminster

Interim Head of GTM UK

Salary not available. View on company website.

The Trainline, City of Westminster

  • Full time
  • Contract
  • Onsite working

Posted today, 17 Oct | Get your application in now to be one of the first to apply.

Closing date: Closing date not specified

job Ref: af5905eafa134aa4b9266dff66989918

Full Job Description

  • Support the Country Manager, and work with the country team, by bringing the country strategy into a plan of how we will win in market. Pull the Country Strategy and Marketing Strategy into a quarterly GTM brief and execution plan
  • Own and drive the GTM process for the market and ladder-up to the overall Quarterly GTM process for Trainline
    • + Clarify quarterly priorities (including scoping) and drive alignment on core customer propositions to set direction as owners of the GTM brief + Collate, distil & cascade all relevant information about customer, markets and priorities which support the brief's objectives and strategies + Build GTM plans that align cross-functional activity (across organisation and across agencies) + Ensure channel responses address priorities and objectives of GTM brief + Ensure messaging & concepts delivered answer the brief + Identify opportunities for integration and amplification across the channels + Ensure plans are bigger, bolder, sharper + Continually optimise activity, reducing wastage and using resources efficiently + Check delivery against plans and ensure on-time delivery to market + Provide updates, quarterly summaries and identifying key learnings with the functions (dependent on bandwidth) + Setup OKRs with the teams to track performance over the quarter, ensuring relevant, trackable KPIs are established whilst owning the cadence to check performance + Understand the market you operate in, from customer segmentation, competitor insights and emerging opportunities with supply
  • Collaborate with the wider GTM team (in particular the marketing teams) as well as the 'virtual country team' and other stakeholder groups from Supply to Product and Customer Service to ensure everyone is aligned on our agreed goals and prioritised initiatives and marketing plans
  • Help make trade-offs given constrained resources and the desire to get to market quickly, iterate and learn.
  • Build a learning agenda so that our GTM and business outcomes get sharper every quarter

    A strong marketing generalist who can also program manage in a fast-paced B2C context. Likely has worked in a GTM-like role before
  • Experience launching new propositions in market
  • Detail and process-oriented with a strong sense for customer, and a bias for action
  • Able to work across a multitude of functions and adapt style to achieve the outcome
  • Ability to challenge and persuade cross-functional audiences to act - from peers around the org to senior executives
  • Able to synthesise rapidly and present the GTM plan to a senior audience, surface trade-offs, with radical candour to get to an answer

    Salaire : Non spécifié
    • Télétravail non autorisé Expérience : > 5 ans Trainline, Nous, c'est Trainline, et notre mission, c'est d'aider le plus de gens à voyager plus vert, moins cher et sans prise de tête : On vend les billets de plus de 270 compagnies de train et de bus dans 40 pays d'Europe, via un site et une app disponibles dans 14 langues et plus de 175 pays. Réservation, gestion, suivi des trajets : on accompagne nos clientes et nos clients du tout premier clic au pied posé en gare d'arrivée à travers une expérience (vraiment) optimisée. On fait aussi du B2B : on vend notre technologie à des agences de voyage et à des compagnies partenaires, et on propose notre offre de voyages d'affaires à des entreprises. Pour faire tout ça, on développe l'outil le plus avancé pour centraliser, comparer, vendre et gérer l'après-vente de millions de billets de train et de bus (grâce au talent de nos as de la tech). Aujourd'hui, Trainline est incluse dans le FTSE 250, fait un chiffre d'affaires annuel de plus de 6,1 milliards d'euros et compte plus de 1 000 personnes de plus de 50 nationalités, réparties un peu partout en Europe : Paris, Londres, Édimbourg, Milan, Barcelone, Berlin, Bruxelles…