Job Information

The Event Demand Generation Manager is responsible for driving a targeted audience to our proprietary and tier 1 third party events and guiding a selection of tactics - including email, paid media, social using data drive experimentation.,

• Support the demand generation and communications for our flagship event AVEVA World and 3rd party events based on a deep understanding of the ideal customer profile and how to reach them.
• Working with the campaigns and marketing operations teams to support the design the event follow up program focus on speed and impact (pipeline).
• Support demand for virtual event of AVEVA World.
• Co- ordinate internal communications plans for AVEVA World and select 3rd party events.
• Working with partner marketing and the event delivery team to market and sell sponsorships for the event
• Execute pre, during and post event marketing email campaigns.
• Update highspot and one space pages.
• Support the event registration website strategy.
• Become a business partner and trusted advisor to regional marketing teams
• Analyse event performance through post-event surveys, interviewing colleagues and customers to continuously identify areas of improvement and transformation.
Important Working Relationships
• Marketing Operations team
• Marketing digital marketing and social media teams
• Wider Global Events Team
• Regional marketing and sales teams
• Partner marketing team
  
  Possess a growth mindset looking for new ways to innovate and make processes more efficient
• Experience working for a large global organization driving event demand
• Creative thinker with ability to execute on new ideas
• Proven decision-making and problem-solving capabilities
• Experience executing end to end campaigns
• Excellent oral and written communication skills
• Marketo, Salesforce, Swoogo, Swapcard, Power BI experience a bonus
• Copywriting experience is desirable but not mandatory
• Understanding of multi-channel, multi- touch campaigns
• Experience of working with sales team to inspire action
• Analytical skills to assess impact and suggest improvements
• Flexibility for international travel and working evening hours and some weekends depending on event schedule
  
  At AVEVA Marketing, you'll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA's mission to spark industrial ingenuity and drive responsible use of the world's resources.
Whether you're crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you'll be driving the success of AVEVA and our remarkable community of sellers, partners and customers. UK Benefits include: Flexible benefits fund, emergency leave days, adoption leave, 28 days annual leave (plus bank holidays), pension, life cover, private medical insurance, parental leave, education assistance program. It's possible we're hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive. Find out more: aveva.com/en/about/careers/benefits/ Hybrid working By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote. Hiring process Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process. Find out more: aveva.com/en/about/careers/hiring-process About AVEVA AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals, and minerals - safely, efficiently, and more sustainably. We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/ Find out more: aveva.com/en/about/careers/ AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria. AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis. Empowering you with pioneering tech AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals and minerals - safely, efficiently and more sustainably. We're the first software business in the world to have our sustainability targets validated by the SBTi, and we've been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We've also recently been named as one of the world's most innovative companies. If you're a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers (https://www.aveva.com/en/about/careers/) .