Lead Analyst

For this role you will provide analytical and insight support across the whole of Which? on various growth and customer-focused initiatives in order to enhance our understanding of our commercial products and services. You will help us make an impact across the business and improve commercial growth & customer engagement, enabling us to use data science, reporting and analytics to further understand the behaviours of our audiences and identify opportunities for increased engagement and growth. You will be predominantly delivering insight that supports our OKRs, acquisitions and retention of customers across our subscription business, endorsement scheme, Trusted Traders and Which? Legal. In addition to this you will support the organisations' data strategy initiatives, aiding in the evolution of self-serve insight capabilities. You will use your expertise to ensure that Which? is able to understand, report and act on customer insights from our data, allowing us to obtain a comprehensive view of our performance across our commercial products and services. Key responsibilities include:

• Use analytical and technical coding skills to provide analytical support across Audience Brand & Comms, Commercial and the Which? group.
• Help to develop, deliver & maintain portfolio of reporting, models & tools that considerably enhance stakeholders' understanding of our audiences, customers or business area and to support the delivery of organisational targets, strategic plans and delivery of OKRs
• Act as a consultant, providing expert advice across Marketing and other business units within Which? developing and delivering a stream of work in collaboration with senior stakeholders.
• Collaborate with cross functional commercial teams to provide the advanced analytics, reporting and insight the business needs and create effective data visualisations and stories that lead to the recommendation of specific and actionable activities that improve our understanding of our customers and/or deliver improvements in business performance
• Manage the rollout of new insight and data platforms as our data infrastructure develops and help develop, configure and enhance reporting suites and promote their usage and our ambitions for self-serve analytics
  
  You will have a passion for working with data and a track record of delivering insight that drives actionable change. In addition to this you will have:
• Confident SAS programming skills or be an expert user of Google Analytics
• High level of experience of Tableau
• Expert SQL skills
• Comprehensive experience of insight generation across cross-functional teams like squads or similar delivery methods
• Excellent attention to detail, analytical and problem solving skills
• Experience working to demanding targets
  
  This role offers a competitive salary, hybrid working, 28 days holiday a year plus Bank Holidays and 11% pension after one year of service.
Salary £50,000 - £56,000 per annum (based on experience), We also have these benefits for you to consider:
• 35 hour working week
• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days
• Award winning pension scheme - when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.)
• Discount site Sodexo which offers large %% off every day shopping and holidays
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money and legal helplines
• Work from (almost) anywhere" for 4 weeks of the year policy
Our interview process usually involves 2 stages: a 30 minute screening call with the hiring manager. Followed by a structured google meet interview of approx 60 minutes We promote a great work-life balance (all our roles are now hybrid), offering flexible working options in addition to a full time working week (35 hours) e.g. part time or job shares where possible. If you wish to discuss any of these options, please contact the Resourcing team at resourcing@which.co.uk Which? is the UK's consumer champion, here to make life simpler, fairer and safer for everyone. Read all about us on our website. At Which? we value diversity and we're committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. We are proud that we are in the 'Top 25 Inclusive Employers' List and currently ranking 16th.