Lead SEO Specialist (UK)

The Lead SEO Specialist at NerdWallet UK will lead the organic user acquisition strategy. This role involves developing a deep understanding of consumer needs, identifying new growth opportunities, and prioritising initiatives to drive site engagement and rank. The position requires close collaboration with product, content, PR, and engineering to execute innovative acquisition plans. You will align the cross-functional teams and make data-driven decisions to drive measurable growth in organic traffic and user engagement significantly impacting NerdWallet UKs revenue growth, market presence, and overall performance.
The ideal candidate for this role will be biased to action and able to quickly make decisions to drive execution with little oversight. Data-driven and analytical, you are skilled at turning data points into actionable insights, prioritising speed over perfection. You use structured thinking to generate action plans, and to align stakeholders. You are able to identify and prioritise strategic initiatives and are eager to think big about attracting consumers to NerdWallet. Lastly, you are motivated to work hard in a fast-paced environment, and enjoy balancing numerous priorities and projects.
This role will report to the General Manager of the UK.
Where you can make an impact:

Define and implement a robust organic user acquisition strategy focused on SEO and content optimization
Prioritise top opportunities and align efforts across product, content, and marketing teams to ensure seamless execution of growth initiatives
Conduct market research to uncover new traffic growth opportunities that align with the product roadmap
Communicate and promote high-impact acquisition plans across different audience channels
Design and implement rapid testing frameworks to improve site engagement and membership conversion
Utilise analytics tools to generate business insights and inform strategy
Forecast audience growth and identify trends and opportunities for driving incremental revenue
Own the organic user acquisition top-line for the UK, ensuring accountability for key metrics and effectively communicating strategic initiatives and actionable recommendations to senior stakeholders
Provide regular performance reports and updates to senior management
Enhance the user journey by addressing consumer pain points through data-driven analysis
Implement UX improvements to increase engagement and conversion rates
Implement innovative SEO strategies to maintain and enhance search engine rankings

Your experience:
We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and youre excited about the opportunity and willing to learn, wed love to hear from you.

7+ years of experience in SEO
Demonstrated track record of delivering business outcomes or products that move the needle on company metrics
Experience building strong cross-functional partnerships as a thought leader within an organisation
Experience building content roadmaps for Editorial Content teams
Experience with analysing consumer needs and pain points specific to the UK market, split testing to create a user-first experience
Proficient in Excel or Google Sheets
Experience working in financial services or equivalent knowledge of personal finance

This role will be based in Norwich, UK or remote (based in the UK).
We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Generous Pension: NerdWallet offers up to 6% matched pension contribution
Paid Time Off (PTO): You will be granted twenty-five (25) days of paid time off, not including public holidays.
Wellness stipend: NerdWallet gives every employee a monthly wellness stipend. It is yours to use however youd like
Career enrichment stipend: We value a growth mindset, and we never stop learning Each year, you will have funds to help you grow professionally in your role at NerdWallet
Mental health support: We take mental health seriously. To offer you mental health support, NerdWallet partners with Headspace, a chat-based mental health app. You are able to use Headspace anytime, any place
Legal support: NerdWallet offers access to online legal support through Rocket Lawyer
Wifi stipend: NerdWallet gives every remote employee a monthly Wifi stipend