Manager, Customer Engagement Marketing

RELX INC Manager, Customer Engagement Marketing in London, United Kingdom

Manager, Customer Engagement Marketing

Are you a dynamic marketing professional with a passion for driving impactful initiatives?

Do you enjoy fostering innovation, promoting collaboration, and enriching customer experiences?

About our Team

Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world's richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.

About the Role

You'll shape our marketing strategy and execute impactful programs for solutions within our Analytics, Life Sciences, and Engineering product portfolios. Working with the Customer Engagement Senior Marketing team lead and the Audience marketing team, you'll ensure campaign and program alignment with each product's yearly objectives and initiatives. Your role involves maintaining regular communication with regional teams to support their efforts in leveraging campaigns within their regions.

Responsibilities

• Leading the Customer Engagement marketing programs for our SciVal, Reaxys, and Engineering products, in support of our marketing objectives.


• Identifying and testing new approaches to drive innovation in our marketing efforts across paid, earned, and owned channels.


• Developing programs to support customer retention. Identifying cross-sell and up-sell opportunities and implementing campaigns to drive lead generation throughout the post-sales customer journey.


• Demonstrating creativity and critical thinking in managing large projects, showcasing the ability to break down complex tasks into manageable components.


• Looking for opportunities to align goals and working in partnership with Customer Success and Regional Marketing.


• Leveraging customer stories, thought leadership content, and interactive community groups to create a robust engagement ecosystem


• Implementing automation strategies to streamline processes and enhance customer experiences to increase NPS.
  
  Have proven marketing experience in an agency or in-house, demonstrating a comprehensive understanding of the customer journey.


• Have skills in project and stakeholder management to deliver impactful results in a matrixed organization.


• Be adept at analyzing data to make evidence-based decisions, ensuring continuous improvement in marketing activities and outcomes.


• Have excellent relationship-building skills with verbal, written, and interpersonal communication abilities, fostering effective collaboration.


• Have practical experience in digital program development, community building, or a customer-facing role in sales, demonstrating adaptability and versatility.


• Have a passion for adopting a customer-centric viewpoint to enrich the value proposition of our product offerings.


Work in a way that works for you

RELX is a global provider of information and analytics for professional and business customers across industries.

We help scientists make new discoveries, lawyers win cases, doctors save lives and insurance companies offer customers lower prices. We save taxpayers and consumers money by preventing fraud and help executives forge commercial relationships with their clients.

In short, we enable our customers to make better decisions, get better results and be more productive.

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive


Working for you

We know that your wellbeing and happiness are key to a long and successful career, as this role is global, benefits may vary according to your location. These are some of the benefits we are delighted to offer:

· Health care plans and benefits

· Modern Family Benefits, including maternity, paternity, adoption and surrogacy

· Life assurance and accident policies

· Comprehensive pension and retirement plans

· Access to learning and development resources

· Your recruiter will advise you on the benefits package for your location

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals' advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.