Manager, Employer Branding

The Manager, Employer Branding International is a key role that oversees the strategic development and implementation of WBD's International Employer Branding marketing and regional activations. This role will be equals parts marketing, branding, and project management. You will have experience leading teams from ideation to execution on a variety awareness, promotional, and recruitment efforts in multi-region. You will work closely with our Marketing, Communication, and Production leads to develop impactful strategies and activations that resonate with our audiences, represent our brands, and ultimately attract incredible talent .

As a leader in the organization, you understand that an employer brand is more than a logo, that stories can shape the world, that employees want to share their stories, and that making an authentic connection can mean all the difference in attracting the best talent.

Your Role Accountabilities…

International Strategy

• Identifies, responds to, and drives business-led recruitment strategies for each region (EMEA, LATAM, APAC)


• Provides regional expertise to support TA-support programs and recruitment efforts in priority areas


• Understands the regional nuances and complexities of developing strategies across different geographies and cultures


• In conjunction with the Director, Employer Branding identifies International KPIS and reports quarterly


• Leads key strategic branding and marketing campaigns as identified by Director, Employer Branding and TA Leadership


Regional Activations & Marketing Execution

• Plans, implements, and measures regional activations for both business-led and TA-led marketing campaigns and brand initiatives


• Partners with key regional TA and business stakeholders to produce, coordinate and manage recruitment collateral, assets, and USPs for messaging


• Ensures consistency in measurements and reporting of performance at regular cadence across all international regions


• Drives and is the main point of contact for the development, maintenance, and performance metrics of careers.wbd.com


• Leads key strategic marketing campaigns and EB operational programs as identified by the Director, Employer Branding and TA Leadership


Team Leadership

• Contribute to ongoing process improvements and escalate issues when appropriate


• Directly and/or dot-line manage regional SME/ICs on the Employer Branding team


• Owns strategy and implementation for scaling EB International capacity and organizational efficiency as identified by the leadership
  
  5-8 years of experience in media, talent acquisition, employer branding and/or recruitment marketing experience


• Passion for engaging people, new media, and realizing global activations as a result


• Editorial capabilities: You can write both short- and long-form content and deftly adapt your writing style to our brand voice.


• Ability to work in a team environment with flexible work schedule, including nights and weekends and travel


• Able to pivot and change direction depending on content needs


• Energetic and enthusiastic self-starter who enjoys working under pressure


• Experience creating employer brand strategy and campaigns.


• Extensive experience defining audience engagement strategy


• Experience setting measurable goals and tracking performance in global marketing programs.


• Experience driving marketing campaigns from planning to execution to meet key performance metrics.


#LI-Hybrid
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.