Manager Market Research (m / f / d) - Market Insights & Analytics

Salary Not Specified

Fresenius Medical Care, Sutton in Ashfield, Nottinghamshire

Full time
Permanent
Onsite working

Posted 3 days ago, 1 Jan | Get your application in today.

Closing date: Closing date not specified

job Ref: faad021312f04efba1717580a28eb100

Fresenius Medical Care

Full Job Description

Collaborate with CE value streams and verticals to deliver and validate market analytics and research in a consistent process
Define and recommend approach for research strategically applying all primary research tactics such as Qualitative research (concepts, ethnographic and group research) and Quantitative research (Conjoint, max diffs, pricing, and surveys)
work with product development and guide branding decisions based on working knowledge of the products business and branding principles for Med-tech.
bring research to life by storytelling, and lead key insights into discussions and strategy
manage multiple vendors, timeline and executing research across key clusters (globally)
Serve as a central contact for all market research needs, supporting campaigns, new product development and sales base research
Set professional standards and ensure compliance with guidelines & rules in implementing
Archiving and management of the acquired and collected data material
Collaboration in the creation of revenue and sales models
Support development of market research (Primary research) function, serving as a subject matter expert for all verticals (Home, In-center, Critical Care and commercial).
Partner across the CE (med-tech), CBS organizations and collaborate with Care delivery where results and expertise can be shared.
Lead, execute and manage research projects, with an eye towards driving the business forward and enabling organizations to make key strategic decisions
Testing, development and, if necessary, application of new market research approaches and methods
Drive insight driven decision using "so what" mindset, in explaining research results and providing clear guidelines on recommendations
Execute and serve as a VOC expert, including survey creation, design and execution to derive insights

Master's Degree in Marketing, Business Administration, Economics, Statistics or other relevant subjects
3-5+ years' experience working in Consumer Insights, Customer Experience Analytics or related field in a multi-channel and/or matrixed organization is required
Must be able to manage and develop interns and contractors
Well-rounded experience with various research tools and methodologies
Knowledge of statistical tools and methods like correlation, regression, and multi-variate analysis
Advanced data mining and visualization skills; experience with Tableau or similar
Experience working with large data sets originating from multiple sources
ability to synthesize quantitative and qualitative data across varied sources to draw impactful insights that inform strategy and prioritization
Strong project management and organizational skills, attention to detail, and accuracy
Very good presentation, verbal and written communication skills to influence others and inspire action
Collaborative, team player, builds strong relationships
Experience in the healthcare industry is preferred.
Technical understanding of Marketing Operations tools, including Campaign Management.
Experience in survey design and tools like Qualtrics and/or other survey platforms
Exposure to programming skills and statistical modeling (like SAS or R or Python)
Fluent English language skills; additional language skills (German, Spanish, etc.) would be a plus

Fresenius Medical Care North America Manager Market Research (m/f/d) - Market Insights & Analytics in Huthwaite, United Kingdom