Manager, Paid Search

You'll join the Search team as a Manager for Odeon, Crunchyroll and Sony Pictures Home Entertainment, leading both B2C and B2B functions of their always-on and seasonal PPC activity. This is a new role for new clients in Odeon and Crunchyroll, who are hungry for innovation, agility and excellence in implementation. Parented by AMC but very much autonomous as a business unit outside of the holding as Odeon Cinemas Group, with operations across Europe, largely with indigenous exhibitor brands. With the account held at a UK level by MG for a number of years, we had the opportunity to centralise the business for several European markets for performance media with local ATL also a potential focus. Odeon are in the midst of repositioning themselves where we have provided strategic support and developed a new comms architecture for deployment in 2024. We have also deployed a connected reporting suite and dashboard visualisation, along with MMM for the UK market. Key projects will include leading search planning and implementation operations within the team, being primary POC with the central and local clients while working closely with the strategic lead to deploy innovative GTM approaches for brand, loyalty and movie titles across Europe. Reporting into the Performance Director, you will lead all PPC efforts for Odeon across Europe, including activation, while partnering with multiple disciplines and capabilities within OMD EMEA and OMG to propose and deliver new revenue streams for the business while strengthening our overall partnership across the entirety of the Odeon Cinemas Group.

• Experience in managing / activating international paid search media accounts on multiple engines.
• Expert in the operation of 3rd party Bid Management tools like Kenshoo, Marin, Search Ads 360 etc.
• Experience in mentoring & training junior team members.
• Google Ads & Bing Ads certified. Certification in bid management platforms is beneficial.
• Analyse ongoing results to ensure budget monitoring and performance is met - good Excel skills are essential.
• Experience in campaign execution, optimisation and analysis.
• You will be an expert in creating performance reports for clients and providing insights.
• You will have experience in creating presentations for clients and feel comfortable presenting.
• You will also have good relationships with key partners and be up to date on their latest products.
• You will be able to work with other digital teams and feel comfortable discussing how search advertising fits into the overall marketing mix.
• You will be able to put forward recommendations and forecasts and showcase to the client how this activity contributes to their KPIs.
  
  At OMD EMEA, we strive to deliver on our promise of 'better decisions, faster' for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world's largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent., At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
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