Marketing Assistant

As B Lab UK's Marketing Assistant, you'll be a key collaborator in our small and dynamic marketing team. You will be working closely with the Marketing Manager to execute and enhance our marketing strategy. Your work will help create a brilliant user experience, thereby driving one of our key objectives, to nurture continued buy-in for our movement and work towards delivering our theory of change. You are data-driven, have a passion for copy, enjoy learning new platforms, and have a passion for small changes in work driving change to create impact. Responsibilities will include

• Support the Marketing Manager to deliver the marketing strategy, through executing marketing activities, from e-newsletters to product launches.
• Contribute to the monitoring and optimisation of Google Ads, ensuring that ad copy is aligned with our brand guidelines and tailored to our audiences
• Draft audience profiles, aligning with key personas, to inform and guide copywriting efforts across paid media campaigns.
• Create compelling copy for user-facing channels including the website and newsletters to develop new and existing buy-in for the movement.
• Work with the Marketing Manager in fulfilling website content requests and ensure consistency in messaging.
• Utilise copywriting skills to refine messaging and communication strategies based on data-driven results.
• Assist the Marketing Manager to update the website with copy and images to create a visually engaging website
• Work with the Marketing Manager to execute campaigns and product launches (B Corp month, training products, lead generation campaigns) where needed with paid media and email marketing.
• Facilitate the execution of the SEO strategy to ensure B Lab UK's website maintains a high SEO ranking.
• Helping to produce and review content and resources with sustainable best practices to improve user experiences.
• Assist in monitoring marketing KPIs, contributing actionable ideas to improve performance., Please note we're not responsible for the content of job ads, as they're posted by the recruiter. We'll aim to resolve the reported issue and we'll use your feedback to improve the quality of our ads.
  
  Some familiarity with systems such as Umbraco, Pardot, Salesforce, and Google Analytics is a huge plus but not essential and can be learnt in the role
• Numerate and data-driven, able to see trends in data
• A strong communicator, able to write and proofread highly engaging copy to deliver our work
• Attention to detail
• Organisation
• Collaboration
• Analytical
• Managing multiple priorities
Eligible to work in the UK (we will not be able to provide visa sponsorship)


• Purpose driven work enabling B Lab UK's mission of redefining the role of business as a force for good
• Hybrid and flexible working, we have a high trust environment and are advocates for right place working
• Hybrid working (min 1/2 days per week in office)
• Flexible working hours (based around core working hours)
• Opportunity to work 4 days a week
• 25 days holiday plus bank holidays (pro rata for part-time staff)
• 1 additional annual leave day (pro-rata for part-time staff) for each complete annual year of service, up to a maximum of 30 days
• Our office is closed between Christmas and New Year, no need to take extra holiday!
• Private Medical and Dental cover
• £200 per annum tax free Annual Wellbeing allowance and Employee Assistance Programme
• 2 paid volunteer days per year
• Enhanced Parental Leave and family friendly policies, including carers leave
• Learning and Development opportunities
• Enhanced Pension and Life Assurance
• Cycle to Work Scheme
• Income Protection policy
• Working in a flexible office workspace
Posted by B Lab UK View profile Registered Charity 21 - 50