Marketing & Audience Development Manager

As the Marketing & Audience Development Manager, you will play a critical role in driving strategic marketing initiatives, ensuring high visibility for our Culture & Leisure services, and engaging new and existing audiences. You will lead on the creation of multi-channel marketing campaigns, develop innovative strategies for audience growth, and champion the council's cultural and leisure offerings both locally and beyond.
The role will predominantly focused on Cultural services but will also deliver for leisure services one day a week
About Us:
At Enfield Council, we are committed to delivering exceptional cultural and leisure services that enhance the lives of our diverse communities. Our vibrant Culture & Leisure department manages a rich portfolio of events, museums, heritage programs, sports facilities, and creative arts projects. We are now looking for an enthusiastic, experienced Marketing & Audience Development Manager to lead on growing and engaging audiences for these dynamic services.
Please ensure to use the below guidelines for when structuring and writing out your advert, Develop and implement an integrated marketing and audience development strategy for Culture & Leisure services, aligned with council objectives.
- Lead on brand positioning, communications, and promotion of cultural venues, events, and programs, increasing awareness and participation.
- Manage digital marketing, social media, and traditional campaigns to target diverse audience segments.
- Build and maintain partnerships with key stakeholders, including community groups, schools, cultural institutions, and media outlets.
- Use data-driven insights to inform decision-making and measure the effectiveness of campaigns, optimizing strategies to maximize audience engagement.
- Work closely with the programming, events, and operations teams to ensure seamless marketing support for cultural activities.
- Develop pricing strategies, promotional offers, and membership schemes to increase participation and accessibility.
- Manage a marketing budget, ensuring cost-effective use of resources.

We are seeking an innovative and results-driven marketing professional with a passion for culture and community engagement. You will have a strong track record in marketing and audience development, ideally within the arts, culture, or leisure sectors, and possess excellent communication and project management skills., Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.

We do not see your name or title when shortlisting your application. This is one of many initiatives to build a more talented and diverse workforce. However, if you put your name on your CV or Statement it will be visible to us. For this reason, we ask that you do not include your name on these documents. Please note it is your responses to the Essential/Desirable criteria, as detailed in the Job Description and Person Specification which is available on the job advert, that will determine if you are shortlisted for an interview, therefore we encourage you to always address the essential and desirable criteria in your application/CV.

We are passionate about our people and how we deliver services to our community in Enfield. That's why we encourage a culture that puts our customers at the heart of everything we do - by empowering our people to work together to find solutions, be open, honest and respectful, take responsibility and listen and learn. If you value these behaviours too, we'd love to hear from you - and of course we are always happy to talk flexible working, click here to find out more.
Why it's great to work for Enfield Council:

- An excellent pension through the Local Government Pension Scheme (LGPS).
- Up to 32 days annual leave depending on grade and length of service. You will also get eight public holidays per year and an extra day off at Christmas.
- A blend of remote and office based working for most roles.
- Interest free season ticket loan repayable over three or ten months.
- Career development and learning experiences from a range of training courses and learning methods.
- Employee Assistance Programme to provide advice and counselling services. This is a free and confidential service available to staff and members of their family.
- Health and leisure discounts and tax-free bikes for work.
- 1 month paid sabbatical for Children's Social Workers