Marketing and Business Development Coordinator

Withers has an exciting opportunity for a marketing and business development coordinator based in the law firm's New Haven office, with occasional travel in particular to the Greenwich, New York and Boston offices as required. The role works closely with the firm's East Coast, US, and global marketing team to support marketing and business development efforts, and primarily focuses on the firm's business, private client and tax divisions and New Haven and Boston offices. The marketing and business development coordinator will help develop and maintain targeted marketing lists, conduct research, draft pitches, presentations, awards submissions, and promotional/social media copy, provide support on other strategic business development initiatives, assist with event planning and the execution of successful events, and support digital campaigns,

• Pitches/RFPs - Assist with the composition of pitch projects including those for prospective clients and for internal cross-practice opportunities. Participate in the final production of deliverables to meet deadlines with an eye towards detail; maintain pitch/RFP files, log pitches in tracking system and proactively track outcomes.
• Writing, drafting, summarizing - Assist with the development and coordination of website content, client alerts and other communications (invitations, sponsorship ads, etc)
• Internal and external campaigns and promotional initiatives - Draft content for Withers' intranet to communicate significant wins, business development activities, and other team initiatives and drive engagement for various campaigns and support promotional efforts vis social media, the firm website and other channels.
• Special Interest Groups (SIGs) - Provide support and assist with executing action plans for various SIGs including activities such as recording minutes, researching market and industry trends, liaising with global counterparts, and supporting the development of events, communications, experience lists, content for the website and other activities.
• Experience lists - Gather and centralize experience lists for use in pitches, proposals, submissions and other materials.
• Tracking/reporting - Track and report on client targeting, partner BD-related activities, marketing campaigns and initiatives.
• Marketing materials - Create and maintain marketing materials including fact sheets, brochures, PowerPoint presentations, and other tailored materials.
• Directory and award submissions - Help coordinate, draft and track submissions related to legal directories and awards, promote recognitions and maintain recognitions on profiles
• Event support/coordination - Provide support for events, corporate sponsorships, regional client entertainment and receptions. This includes developing the invitation list, mailing the invitations, tracking RSVPs, organizing registration, preparing name tags, greeting attendees upon arrival, preparing materials for the event, reserving necessary equipment and facilities, vendor research and coordination, branding, technology, and being accessible to address the needs of guests.
• Conference sponsorships - Provide support for sponsorships and coordinate activities involved with sponsorship commitments.
• Research - Conduct research on a variety of topics including prospective and current clients, competitors and industry/market trends to aid in the development of client teams, pitches, RFP responses, and other internal and external marketing initiatives.
• Administrative - Assist with project management and tracking of active marketing projects and initiatives for east coast PCT and Business Divisions with Sr. Manager.
• Various marketing and business development projects, as required.
  
  Successful candidates are proactive, forward-thinking, positive, energetic, and detail-oriented. Candidates have the ability to work well with a collaborative and talented team, communicate with stakeholders within the firm, and are effective in a fast-paced environment. They have good judgment and possess exemplary interpersonal and communication skills-both verbal and in writing. A bachelor's degree is required, as is 1-4 years of experience, preferably in a law firm, financial services, or other professional services environment. Successful candidates must also:
• Have a strong digital and software skillset, including in Microsoft Word, Excel and PowerPoint. Knowledge of Tikit and InterAction (or another CRM system). HTML, and experience utilizing social media tools in a professional setting is a plus.
• Be enthusiastic and friendly with the demonstrated ability to work with people at various levels within the firm.
• Approach projects with a flexible and adaptable mindset and have a willingness to learn.
• Be curious and resourceful.
• Availability to attend/run events early morning (breakfast time) or evenings will be necessary, as required.
• Be in the office 2-3 days per week, and more as needed.
• Demonstrate a capacity to self-start and work both independently and collaboratively in a high-volume environment.
• Have strong communication skills and demonstrate the ability of prioritizing multiple tasks
• Interact credibly, diplomatically and with integrity.
Experience and Education Required
• Bachelor's Degree, preferably in Marketing, Business, or a related field.
• 1-4 years of experience, preferably in a law firm, financial services, or other professional services environment.
  
  Withersworldwide has been acting for successful individuals, families and institutions for over 100 years.
We advise clients on the full range of their business, personal and philanthropic legal needs, both at home and abroad. With offices in the key financial centers of Europe, Asia-Pacific, the United States and the Caribbean, we provide coverage and services that other law firms focused on the needs of the individual cannot. We have represented 46% of the Top 100 in The Sunday Times Rich List, 25% of the US Top 100 Forbes Rich List, 30% of the Top 20 Hong Kong billionaires in the Forbes World's Billionaires list and over 20% of the Forbes Asia's Richest Families list.