Marketing Campaigns Manager / Partnerships Manager

As health and social care issues affect us all, the work of the Department of Health and Social Care (DHSC) is always at the forefront of the public’s mind.
We are looking for 1 x Marketing Manager and 1 x Partnerships Manager who can hit the ground running as part of a high performing team in an exciting and fast paced communications environment. The Behavioural Programmes (BPU) team are behaviour change experts and deliver world renowned behaviour change programmes that help people of all ages adopt healthier habits for better physical and mental health.
Our programme of work encompasses high profile multichannel campaigns and commercial and public sector partnerships.
As a Marketing Manager you will have demonstrable experience of activating audience-tailored marketing behaviour change campaigns across a wide range of marketing disciplines including advertising, public relations (PR), social and digital.
The Partnerships Manager will support some of our high profile and exciting collaborations with partners. The role will be part of a team developing lasting relationships with organisations from a wide range of industries and sectors, creating partnerships that inspire behaviour change at scale.
Across both roles, candidates should have strong written and verbal communications skills and be able to organise their time well and work flexibly to deliver projects on time – often at pace.
This is an opportunity to work in a friendly and welcoming team where you’ll get end to end experience of delivering campaigns to make an impact on some of the most challenging health issues facing the nation.
You’ll be joining an organisation that is committed to diversity and inclusion and offers an excellent range of training and development opportunities.
So, if you’re passionate about marketing and communications and making a positive difference to people’s lives, we’d like to hear from you., These roles will help deliver our campaign programme for 2024/25. This includes:
+ Delivery of innovative and impactful multi-channel marketing campaigns; taking ownership of elements of campaigns, with responsibility for delivering on time and to budget. This might include development of campaign messaging/proposition; creative and/or content; delivery of PR, partnerships and multicultural activity; as well as research and evaluation.
+ Support partnership marketing activity delivering resources for partners, enabling commercial, charity and public sector partners to support our campaigns and improve public health.
+ Management of day-to-day campaign budgets, ensuring value-for-money.
+ Building and maintain good relationships with internal and external partners and work collaboratively with teams from across DHSC and the wider health system, including the NHS and UK Health Security Agency (UKHSA) to execute campaigns.
+ Manage relationships with key public sector stakeholders that may include: local authorities, local supporters, schools, non-governmental organizations (NGOs) and the NHS.
+ Use of multiple Electronic customer relationship management (e-crm) programmes as well as our online resource management tool the Campaign Resource Centre (Campaign Resource Centre (dhsc.gov.uk)).
+ Ongoing liaison, briefing and management of external creative, production, partnership and media agency partners to ensure delivery of planned marketing activity on time and on budget.
+ Drafting responses to parliamentary questions (PQs), Freedom of Information requests (FOIs) and general correspondence, ensuring that they are dealt with consistently, accurately and on time.

Person specification
Role Responsibilities
Campaign Delivery:
+ Understand how campaigns feed into wider Departmental priorities.
+ Lead on delivery of elements of marketing campaigns including creative development, production, media planning, buying and implementation and evaluation.
+ The above could include but not be limited to: TV, Video-on-Demand, Online Video, radio, digital (including social and search), out of home, PR, influencers, and multicultural community outreach programmes (including, for example, PR, print, social, radio and podcasts).
+ Be curious and passionate about developing technologies including Artificial intelligence (AI).
+ Commission, quality assure work and collaborate with specialist agencies where required.
+ Support the delivery of campaigns on time and in budget – striving for value for money.
Stakeholder and People Management:
+ Build great professional relationships with DHSC Communications , DHSC Policy and NHS Digital, Social and clinical teams, with the ability to positively influence where required.
+ Work as part of a multi-disciplinary teams to deliver campaign excellence.
+ Champion an environment of inclusion, openness, and innovation.
+ Build influential relationships with partners and key internal and external stakeholders that encourage and enable them to support our campaigns effectively.
Administration:
+ Understand and effectively manage financial processes with your team. This could include:
+ Building positive working relationships with key finance team contacts.
+ Supporting in the development of business cases.
+ Supporting the team financial management e.g.
o maintaining budget trackers;
o managing estimates and invoices from third party suppliers;
o regularly updating financial trackers plus monthly and quarterly reporting.
+ Organising and managing meetings (online, in-person and hybrid) where required.
+ Drafting responses to PQs, FOIs and general correspondence.
+ Strive to deliver value for money across all projects., Opportunities for some working from home may be available; other flexible working options may be discussed with the hiring manager in line with individual circumstances and business need.
There are a limited number of DHSC colleagues who have existing agreed homeworking contracts resulting from Our Future Estate Programme 2023-2024. Colleagues covered by these arrangements are eligible to apply for this role whilst continuing their agreed existing home working arrangement. Occasional travel to DHSC offices or other locations may still be required according to business need. Travel and subsistence will be provided in line with the pre-agreed homeworker arrangements.

Behaviours
We'll assess you against these behaviours during the selection process:
+ Delivering at Pace
+ Changing and Improving
+ Making Effective Decisions
+ Working Together, A reserve list may be held for a period of 12 months from which further appointments can be made.
Any move to Department of Health and Social Care from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk
New entrants are expected to join on the minimum of the pay band.
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.
However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.
Terms and Conditions
Candidates should note that DHSC’s Terms and Conditions of employment changed from 1 October 2013. It is the candidate’s responsibility to ensure they are aware of the terms and conditions they will adopt should they be successful.
New Entrants to the Civil Service
New entrants appointed in grades AA to G6 will receive DHSC’s modernised terms and conditions:
+ Annual Leave: 25 days on entry rising by one day for each completed year of service to a maximum of 30 days and pro-rata for part-time staff
+ Privilege Leave: 1 day - for the King’s birthday
+ Hours of Work: 37 hours (net) per week for full time staff in all geographical locations, including London and pro rata for part-time staff
+ Occupational Sick Pay (OSP): one month full pay/one month half pay on entry, rising by one month for each completed year of service to a maximum of five months’ full pay and five months’ half pay
+ Mobility: Mobility clause in contracts allow staff to be mobile across the Civil Service
+ Probation: 6 month probation period
Existing Civil Service staff transferring from another Government department, on either level transfer or promotion
All staff moving to DHSC will transfer onto DHSC’s modernised terms and conditions (as outlined above).
Existing DHSC staff, appointed on promotion
If DHSC’s modernised terms and conditions are already held, the employee will retain those terms and conditions. If DHSC’s pre-modernised terms and conditions are held, the employee will transfer onto DHSC’s modernised terms and conditions (as outlined above).
Feedback will only be provided if you attend an interview or assessment.

Security
Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements
This job is broadly open to the following groups:
+ UK nationals
+ nationals of the Republic of Ireland
+ nationals of Commonwealth countries who have the right to work in the UK
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
+ nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
+ individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
+ Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements (opens in a new window)

Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Diversity and Inclusion
The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

+ Experience of delivering communications campaigns across a range of channels, such as PR, partnerships, owned and paid for channels. Specific digital and social media channel and activation knowledge is required.
+ Excellent organisational skills with the ability to prioritise and multi-task. Ability to work quickly and flex to changing priorities in a busy environment across competing tasks.
+ Excellent project management skills demonstrating planning ability to deliver projects to a high standard within tight timescales and within budget.
+ Excellent relationship management skills to manage internal and external stakeholders.
+ Excellent verbal and written communication skills, with a strong eye for detail and good personal impact.
+ The ability to build strong working relationships across a diverse partner network and to understand the perspectives of potential partners and to represent their needs to colleagues.
+ Experience of working with creative, partnerships, production, digital and media buying agencies.
+ Experience of campaign budget management.
Flexible working location requirements
Your normal place of work will be your contractual primary workplace, usually either London or Leeds. Within DHSC we offer non-contractual hybrid working. The expectation at present is a minimum of 60% of your working time spent in the office, enabling in person interaction and collaboration and enhancing team working, learning, and support.

Alongside your salary of £32,188, Department of Health and Social Care contributes £8,690 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
+ Learning and development tailored to your role
+ An environment with flexible working options
+ A culture encouraging inclusion and diversity
+ A Civil Service pension with an average employer contribution of 27%